The absolute sweet spot of your business is that place where your deep gladness meets the world’s deep need. But how do we find a need so deep that fulfilling it would also make us feel so good?
There are two distinct schools of thought when it comes to discovering the right business to launch. One school seems to be more spiritually based – focused on finding work that you love, following your passion and living a purposeful life.
The second school appears to be more practical; focused on finding a need and filling it and about designing a business to alleviate your customer’s pain.
Which school of thought would serve you best right now? Most likely, it’s the opposite of the one you believe in the most.
Vocation is where your deep gladness meets the world’s deep need. Frederich Buechner
That’s right, following Buechner’s formula, to build a profitable and fulfilling business we need to develop our businesses guided by the wisdom of both schools.
So how do you identify a potentially profitable business that is deeply fulfilling to you and deeply gratifying in service to your clients or customers?
One effective way is to put yourself in an environment that honors your creativity while at the same time insisting on your productivity. You could attend a Big Link Rally event. You can visit my coaching website and request an exploratory conversation. Without accountability and commitment to action, even the best original ideas die on the vine.
What else could you do to get to the point of a confident new business launch?
1.) Get very clear on one end of the spectrum by identifying a deep gladness or a deep need.
2.) Then persistently observe, brainstorm ideas, consider approaches and seek openings until you have a matching need or gladness that feels strong enough to develop.
3.) Then imagine the fulfillment of that gladness and need working together seamlessly in a profitable business that you own. Do this by answering these questions as if you have already succeeded.
- How have you changed the world for you and your clients?
- What can they do now that they couldn’t before purchasing your product/service?
- What can you do or be now which you were reluctant to experience before developing this wonderful business?
4.) Write down all of your answers and continue to make adjustments until you can withstand the sharpest of challenges when questioned about your projected business.
5.) Then once you’ve decided and committed, continue to identify the next best step that you can complete to move you further each week and take that action.
Personally I like to get so fired up that my business feels like I’m starting a revolution. My mission needs to inspire me to that degree.
How about you, how can you tell that you’re on the right track?
What’s the best combination of personal gladness and customer gratification that you can imagine and believe in?
If you’re already in business what deep need are you now fulfilling?
If you have yet to start your own business what deep need would give you deep gladness to provide?