Exploiting Your Authentic Edge

Do you know your authentic edge in the marketplace? Are you exploiting it for maximum value? Your authentic edge is the value that only you can provide in the way that only you can provide it.

I’ve never understood or agreed with those who claim that everything has already been invented, thought up or created.  That belief dishonors your individuality and your unique purpose.

I believe that each of us has an authentic edge that is a combination individual identity, desires and meaning. That combo, when enthusiastically expressed, is your positional advantage in the marketplace.

So how can you best identify and cash in on your authentic edge? This previous post will help you sharpen your edge.

But the best way to identify it, is to boil it all the way down to its core value.  Blow away everything but the three drivers (identity, desires and meaning) and see what paths become apparent when all distractions are removed.

Less is more. Simplicity is more attractive than complexity.  In my experience, the more complex a situation – the longer it takes to change it.

It takes longer because it requires more thought.  Since we tend to over think important decisions, more thought almost always leads to even more thought and costly delay.

If you really want to make the most optimum decision and take confident action use the following formula.

Simplicity leads more swiftly to clarity. >

Clarity encourages decision. >

Decision leads to action. >

Action further clarifies. >

Authenticity increases the probability of your decision being the best decision you could make now.  When it’s your best possible decision, then you are going to be at your highest level of confidence while following through.

Trust yourself.  You know far more than you think you do.

Less is more.   I wonder if my coaching clients would be better served if the only thing I coached them on was how to best identify these three critical drivers?

Identity > Who you are
Desires > What you want
Meaning > What matters most to you

The combination of these three will point to an obvious decision and follow-through actions.  Work it and you’ll begin to see clearer paths.

We all have a major decision to make that we aren’t making.  The best way to make it, is to ask more powerful questions to drive your quest.

What decision once acted on, would best honor who I am, get what I most want and positively change what matters the most to me?

The answer will point you in the sure direction of your highest value, which is your authentic edge.  What’s your authentic edge?

On October 20, join me for this Free phone class  Micro Business Startup Success; together we’ll find the edge of your highest value.

Authentic Business Building

We’ve all experienced the ready acceptance of affinity.  Having something in common like a similar university experience or hailing from the same neck of the woods seems to create an instantaneous bond that relaxes both parties.

I wonder,  if this occurs because way down deep within we already know that we are one and the affinity just gives us a reason to express our connection?

A Deeper Connection

My experience shows that authenticity can create an even deeper connection than affinity.

Authentic means you bring all of you to the interaction.  No hiding parts of your personality.  No mask wearing.  Simply show up as the real you.  For those of us who value authenticity this is meaningful.

A more genuine connection happens in the expression of that authenticity. A warmness and familiarity builds because you’ve shown up on the same terms with the same intention.

Authentic Business building is more about expressing than impressing.

An authentic connection means that we can count on one another for an intention of mutual highest good.  An authentic connection means more transparency than polish. When all of our interactions both commercial and personal are transparent and above board we can more cleanly make decisions without fear.

 Opportunities Arise on Comfort’s Edge

Everybody likes a good surprise.  We can create a breeding ground for surprises but we must to be willing to accept both pleasant ones and uncomfortable ones.

In my phone classes I’ll often share a point and then offer immediate laser coaching on that tool or issue.

Talk about being the edge of ones comfort zone.   At least for me, network marketing was very uncomfortable because it wasn’t really natural or authentic.  Authentic discomfort is a whole different animal.

When I make that coaching offer in my classes, I have no idea what someone is going to present or how my coaching will be received.    But I like being out there on the edge because on the edge of our comfort zones are where pleasant surprises happen.

Are you perhaps playing it a little too safe?  Nudge yourself a little closer to the cliff.  You might enjoy the authentic aliveness out there.

On the edge of comfort is where the juiciest opportunities present themselves.

 

Choose the Right Tool

My Dad subscribed to the brute force method of fine carpentry. He believed everything could be fixed with a big screwdriver and a hammer. If a door frame wasn’t quite plumb, just loosen it with the screwdriver and give it a couple of whacks.  Tools

Business can be like that. If something isn’t quite right we can often force it into place with a few good whacks of hard work and effort.  But these quick fixes in business and carpentry often come back to haunt us because we were addressing only symptoms.

If the only tool you have is a hammer, you tend to see every problem as a nail.  Abraham Maslow

When challenged we tend to reach for the life or business tool that gives us immediate but temporary relief – rather than looking at core causes and selecting a tool that eliminates the problem permanently.  Your life and your business works to the degree that you apply the right tool to make it work.

But what can you do when you know you don’t have the right tool for the job? You could apprentice with someone with a bigger toolbox.

If your life or business feels like you’ve whacked it into place once too often, perhaps it’s time to hire a professional coach with more of the right tools in his box?  Coaches are paid for resourcefulness.

By focusing on what, you the client,  most want to create, it’s our job to suggest practical tools, methods, approaches, concepts and exercises that will accelerate your focused progress.  If what you need isn’t already in my toolbox, you and I will create a customized solution to resolve your issue.

Remember the story of the craftsman who saved the day by getting an essential piece of machinery running again?  He inspected the machine, took out his hammer, tapped once and fixed it.  Later his customer was surprised to get a $500 bill for a five minute fix.  The craftsman explained his bill. “That’s $5 for tapping and $495 for knowing where to tap.”

Professional business coaches not only know what tool to use but they know when to tap, where to tap and to what degree.

Here’s a tool I often use to clear the air and see where we are.  Continuing with our hammer theme, a few words from a master.

Hammer time – Break it down.  MC Hammer

Breaking things down so you can see where you are is essential to business prosperity.  From my observation, we make business far too complicated.  Lately I’ve been on a quest to ruthlessly simplify my own business.

Ruthless simplification is powerfully transformative.

The effect of uncovering and releasing foggy purpose activities is astonishing.

Business coaches are paid to guide business growth.  You don’t need to hire a coach to maintain – you hire us for movement.

Break It Down Business Tool

I’ve found that the best way to break something down is to decide where you are in this laser-like process.  Regardless of what you want from your small business, your growth opportunity will be at one of these stages.  Select the stage where you think you are and then apply your answer to the accompanying question.

Clarity – What do I need to see more clearly?

Decision – What unmade decision demands my attention?

Creation – What do I most what to create now?

Action – What can I do now?

Then work with your business coach to apply tools of clarity, decision, creation or action.   Apply the right tool, at the right time, with the right touch and you’ll produce your desired outcome.

Business like life is neither difficult nor easy.  Both are how you see them and how you make them.

Have the courage to apply ruthless simplification to your own life or business?  Join me on May 20, for this powerful, free, group coaching experience:  Making Room for What You Want.

Creative Consciousness Strategy

I’ve been observing the various states of being/doing, which we find ourselves in all day long.  For small business entrepreneurs, strategic productivity is essential.  To improve business productivity, raise your state of consciousness.

Doubt and distraction are the two stuck states most often raised by my clients, which get in the way of their completing what they say they want to complete.

Both states are non-productive and keep us stuck within over-thinking and avoidance.  But once we decide to act, what are the most and least productive states?

istock_000004139892xsmallFrom what I’ve observed, creation is the most productive and allowing is the least productive.

Creation stimulates positive evolution in business mastery, personal productivity and personal growth.

The Creative Consciousness Strategy is a way to pause and catch oneself in the moment. This is the third strategy in this series here’s one and two.

ladderfortomTo engage the strategy, look at the ladder of creative consciousness and use it to decide to move up as many rungs as you can.

The Creative Consciousness Strategy has the same effect as asking this question about any business activity: “Is this something that makes me a profit?”

Or, for more creative living, ask, “is this something that brings me great joy or fulfillment?”

Here’s a quick description of how I see each rung.

When allowing, we are permitting and/or endorsing an action that may not have originated by conscious personal choice. When allowing, we are indulging the whims of others or permitting unexpected situations to determine our investment of resources.

Reacting is a notch above, because at least we are recoiling to an outside stimulus – even though reaction is often quick and emotionally charged, and only provides temporary relief.

Responding is a more considered and thoughtful acknowledgment of the situation, and thus our return response is often more logical and effective. But it’s still a return volley and not an originally initiated action.

Promotion is a step higher because we have decided to affect our own world by coercion, persuasion, education or some other method of influence.

Requesting is a higher state because we are asking and inviting.  Since asking invites feedback and conversation, it is the closest state to creation and is often a precursor to it.

But creation is the highest business and life state, because it melds authenticity with intent, confidence and decision.  Creation allows for experimentation and the expansion of possibilities.  Because of this, it’s never a dead end.  Creation is the highest state of being/doing consciousness because it generates value.

The most effective way to reach a state of higher creative consciousness is to be challenged to boldy create the life or business of ones dreams.  Playing small serves no one.  Want a chaleneg that will knock your sokcs off? Enroll in this free coaching experience: Creating the Life & Business You Most Want; A Bold Process for Authoring Your Own Life Now!

How To Create and Complete By Using Strategies

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A strategy is a plan of action.  It’s a method for creating, doing or accomplishing something.  We often hear of Marketing strategies, Business strategies, Brand strategies, etc., but the entrepreneurs and businesses owners I work with in my small business coaching practice mostly need Creation and Completion strategies.

The marketplace rewards completions.

In 10 years of business coaching I’ve developed several effective strategies so that my clients can follow through and complete what they say is important to them.

In an effort to stick to a more reliable posting schedule, look for a small business strategy every Thursday.

In previous posts, many readers commented on my challenge of telling the whole truth to yourself about yourself.  It’s an essential component of playing a bigger game.

Well-engaged strategies encourage radical honesty.

When used correctly, a strategy offers us four gifts that unplanned creation does not.  These gifts are, approach, focus, intention and game plan.

1). Approach is the access or entry point for the strategy.  More than half the battle is getting started, and certainty of approach allows us to hit the ground running.

2). Focus allows us to create an environment and a structure most conducive to successfully carrying out our strategy.  With focus we can simply drop everything that does not advance our chosen strategy.

3). Intention dictates our overriding posture while carrying out the strategy.  Lightness, flexibility, urgency and intensity are all examples of a guiding intention.

4). Game plan is the procedure, plan, process or system that’s all laid out for us in steps to follow.

GO DIRECT is this week’s strategy.

When business owners aren’t completing or creating programs and projects, I’ve found that fear is needlessly complicating their efforts.  They’ve fallen prey to distraction, procrastination, avoidance or perfectionism.  When any of these are in play, owners often fear the very action that would set them free.

The GO DIRECT strategy lasers in on only the actions that most directly help secure what we want.  But since we’ve needlessly complicated things, we have to first drill down to identify what we really want.

Step One is > Identify precisely what you want.

I’ve had clients tell me they want to “get the word out” about their small business. In coaching, I’ll ask them “what will that do?” They’ll say, “It will help us to be seen.” I’ll ask, “What will that lead to?” Their response “Well if we’re seen, we’ll be an option when prospects are looking.” “Looking for what?” Finally they say, “to hire us to (fill in the blank).”

You see where this is going? They don’t really want to get the word out, to be seen, or even to be seen when prospects are looking.  What they precisely want are clients.  So why not GO DIRECT to securing clients?  Social media, blogging and other forms of marketing can be less than direct means to get a client.  So my coaching client and I will agree to a number of very direct client acquisition actions.

Step Two is > Describe exactly what you want, in vibrant detail, so you’ll know it when you see it.

If you want clients, somewhere the client you seek is seeking you.  If you can describe that client, understand her needs and think about serving her, you are actually using strategic intent to increase the probability of being hired by her.

Step Three is > … actually Step Three is to use a different effective strategy for daily completion, which I’ll share next Thursday.  Many strategies play off one another to create the business you most want.

Do you routinely follow-through on what you say is important to you?

If you don’t follow-through, then take charge by working a strategy that works for you.  Strategies are deceptively simple.  But don’t let their simplicity keep you from using them.

Strategies can save your life and your business.

Do you use creation and completion strategies in your life or business?

Want a test drive coaching session where we tackle your biggest business challenge and agree to the most effective strategies to get what you want? All you have to do is ask.

How To Play a Bigger Business Game

istock_000005171756xsmallIn my small business coaching, when I come across struggling small businesses, it’s often because they lack the driving focus of a clear business purpose.  Is your business purpose clear enough to burn your boat on the shore?

Using the game model of business building provides a committed purpose.  Playing the game of business is more focused, effective  and fun.

Games have beginnings, midpoints and ends.  Games have ground rules for guidance.  Games have clear objectives and you know when you’ve won.

But the business game model doesn’t work if you just go through the motions.  Uninspired business building sucks almost as much as working in a job that does not bring you alive.

Fortune favors the bold.  Virgil

In order to engage massive inspired action, one must be pumped about playing a bigger business game.  What does playing a bigger game mean to you?

To truly play a bigger game one must embrace:
1).  Greater Decisiveness
2).  Unwavering Commitment
3).  Laser-like Focus and
4).  Swift Follow-Through.

Be inspired to a Viking-like commitment.

Playing a bigger business game is not rocket science.   If you’ve ever competed, you know how eager you are to score and win.  Do you have that level of eagerness in your business building?

If not then perhaps you’re following someone else’s business dream and not your own.  It’s hard to get pumped up about a second or third place dream.

Winning requires enthusiasm.  Without enthusiasm, bold commitment feels more like obligation than eagerness.

Do you feel more obligated than eager to build your business?

Then you may want to play a bigger business game.

Recently I offered the experience of this game at no charge.  Just being on the phone and present with others who are bold enough to go for a bigger game is a lift in itself.

The opportunity to be stretch coached on your most pressing business challenges is invigorating.  I coached my top three strategies to play a bigger business game.

But are you committed enough to follow-through?  Many aren’t and that’s why I raised the participation bar for this free experience.  Here’s the class description.

Breakthrough Business Coaching; How to Quit Messing Around, Turn Your Life Around & Play a Bigger Game

To the degree that your life sucks, your business suffers.  Everything’s connected to your fearful thoughts and it all counts.  It’s time to quit underestimating your capacity.  If you’re ready to set aside your fears, boldly turn things around and play a bigger game to win; here’s your shot.

This call is not for wussies or for those who cannot focus enough to follow-through with simple requests.  After registering you will receive an email from Tom that requires another action.  If you can’t follow-through, please don’t waste the time of those of us who are seriously intending to create a breakthrough.

Of 14 who registered, 7 followed through and 6 of those 7 actually showed up.  Raising the bar allows the cream to rise to the top.

Would you make the cut?

It’s challenging to play a bigger game while standing on the sidelines.  It’s impossible to play a bigger game if you’re still in the stands watching others play and win.

What do you think of the game business model?

How To Get On The Right Track

Being on track feels flat out exhilarating!  I’m talking about those vigorously inspiring times when you know you’re on the right track.   That knowing has been gradually building within me and I want to help you find it as well.  istock_000004985695xsmall

The seeds were planted in these posts where I wrote about doubling your income and getting rich authentically.  Since then I’ve been living with this question.

What is the question that if you knew the answer, would set you free? Peter Block

A powerful question  hangs in there with you when you feed it by continuing to ask it.

By asking the right question and acting on the answers, we earn the clarity to see the right track.

Successful business building is not an exact science.  Opportunities present themselves in unexpected ways.  Discoveries and realizations often occur in the pursuit of other objectives.

There is no “one right way” to accomplish business objectives.  There is only the way that works for you.

Success in business and life is primarily an inside game, because our inner feelings and thoughts determine our decisions and actions.

Five Signposts to Find Your Right Track

1). Are you giving it your all?

Can you tell when you’re stretched to do your best?  It’s often said that given the circumstances, we are all doing the best we can.

We all do the best we can, but only to the degree that we are aware and willing to improve.

When we become aware but don’t act, we have become unwilling and afraid; willing and courageous works better.

2). Is there a more direct way to get what you want?

As a community builder, I enjoy connecting on various social media platforms like Facebook, Twitter and LinkedIn.  Yet each of us needs to determine what the hell we’re doing there!  For what purpose are we connecting?  If your aim is to get new clients, fear may be guiding you to take the long way around.

Where might fear be guiding you on offtrack?

3). Are you truly open to seeing new approaches and perspectives?

If what you’re doing isn’t working, it’s time for some raw truth and fresh direction.

The most successful people are those who are good at plan B.  James Yorke

My most successful coaching clients, bounce back from disappointment sooner and look for different openings more often.  But often, we can’t see our own blind spots.

We can’t see what we’ve never considered possible.  That’s one reason why coaching works so well, because the process naturally expands possibilities and new- found considerations.

Most likely your way out, is not what you think it is.  The answer you seek could be within you and probably is.  Yet if you’re off track the answer will not be what you first think it is.

If you change the way you look at things the things you look at change.  Wayne Dyer

4). Are you too much in your own head?

Life coaching clients often come looking for the cure to perfectionism, procrastination and distraction.  If you’re over-thinking a fearful future, you’re clearly avoiding the now.

But exactly what “now” are you avoiding?  You may be wiser than you think you are.

Perhaps you dance with these maladies because you know deep within that the actions you’re avoiding are fruitless endeavors.

Perhaps the knowing part of you is aware that by following-through, you’ll create something that’s not aligned with your authentic desires.

5). Have you found your personal updraft?

If you aren’t energized and eager for your work, you need all the raw truth you can handle; and believe me, you can handle a lot.

What’s the big decision you just aren’t making?  What do you need to wake up to, in order to make a fresh start?

Where in your life are you explaining away your piss poor performance and results?  Dang, can’t you see that life is meant to be a joyful glide?

If results aren’t coming easily, at least some of the time, then you’ve chosen a path that requires greater effort to push through the resistance.  There’s always a more optimum path.

Yesterday I was reading about golden eagles that winter in West Virginia and summer in Canada.  They migrate along the mountain ridges in Pennsylvania to take advantage of very distinct, airborne pathways with buoyant updrafts.

This allows them to soar and glide with little effort.  But those eagles had to find and choose the right track for them.

Either you will make your life work or your life will not work. Nathaniel Branden

Your business can also be more of a joyful glide, by getting on the right track for you.  It’s there; keep choosing until you find it.

……….

Ready to find the shortcut to your right track?  Contact me today for a sample coaching session that will knock your socks off!

Five Mood Enhancers for Business Success

How to Feel Like Doing

What You Say You Want to Do

Anyone who wants to figure it all out before taking action, delays unnecessarily.  Read In the Mood,  by Seth Godin.  He points out that we aren’t lacking information.  But we are lacking the proper mood to do what we want to do.

How do you get in a good mood?

What’s present when you’re eager to do the right work?
The short answer is: an abundance of good feelings.

What creates the good feelings?

Often in  small business coaching, I’ve noticed certain ingredients that nourish a good mood.  Without these ingredients we’re more prone to mood swings.

Coaching is an accelerator because it creates a supportive environment that gives the clients exactly what they need, when they need it.

Create the right environment and you can accelerate your life and business.  Feed on regular doses of these five ingredients, and your good mood will be nourished.

1). Recognition

As social animals, we thrive on positive recognition.  When unrecognized, we question our own value.

2). Realization

Wisdom requires fresh understanding. Without realizations, or the occasional epiphany, we don’t know what we newly know.  Thus we cannot adjust in areas where we remain unaware. Rich, questioning conversation encourages realizations.

3). Clarity

When we aren’t clear about what we want, our first work is to determine what we want.

4). Results

In order to feel good about the work we’re doing, it’s necessary to make and acknowledge incremental progress.  If we don’t feel like we’re getting anywhere, we probably aren’t.

5). Accountability

This is your back up system.  All things can’t be done out of the duty of accountability, but sometimes it’s needed to prime the productivity pump. Completion is more accessible with an accountability partner who cares enough to be both firm and encouraging.

In the mood for a commenting?
I’m curious, which of these ingredients are you starving for? Which are you getting fulfilled?

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Two More Mood Enhancers

Make a Fresh Start by signing up for Tom’s free phone class.

Schedule an initial coaching consultation at no obligation.  Sample an environment that makes you thrive!

Parlay Your Wisdom

What’s your greatest business or blogging realization of 2008? Let’s give a great gift of wisdom to one another.

To realize means coming to understand something clearly and distinctly.

The time to act on a fresh realization is soon after its awakening. There’s an energy there that can be harnessed to drive positive change.  Feel the power in these synonyms for realization: enlivening, recognition, vigilance, alertness, quickening.

Yet when we fail to act, or fail to come to a decision based on the realization, it’s power diminishes.

Once aware, you have the power to act.  A realization is new wisdom, new awareness.  Realizing and not acting is walking away and leaving money on the table.

Even if your realization is personal, it can be parlayed into better business building.

What’s my greatest realization?

Getting a jump on things is essential to my personal productivity, project completions and peace of mind.

What do you need to do differently in order to capitalize on your realization? What do you need to do more of? What do you need to do less of?

My answer:

1). I’m better served to make decisions based on pre-determined, required, criteria, rather than saying yes to unplanned offers, distractions and unexpected opportunities that may not fit my criteria.

2).  I need to decide sooner, act more swiftly, and focus on chosen priorities more often.  This will help me get a jump on things and stay ahead of the game.   I need to determine how I’ll know I’m winning and keep my lead.  I function better with momentum, rather than coming from behind.  I no longer respond well to adrenaline based deadlines.

As solopreneurs, realizations are essential to business success because our personal productivity is the main driver and cause of our business productivity.

What about you? Are you willing to share this gift of wisdom?

What is your greatest business or blogging realization of 2008?

What do you need to do differently in order to capitalize on your realization? What do you need to do more of? What do you need to do less of?

For extra authenticity credit, consider answering one or more of the above questions before reading the other comments.

Five Tools to Sharpen Your Authentic Edge

Your authentic edge is based on who you are, where you are in your business development and what you’ve experienced.  That edge drives your personal power.  It’s your natural positional advantage in the marketplace and you’ll struggle to the degree that you fail to exploit it.

When I first began following  small business owners on Twitter it appeared as though  everyone had a thriving online business.   A client also noticed this and asked, “Where are all the regular people?”

It matters little where anyone else is, even if they are further along in their business development.  Here’s what matters, are you exploiting your authentic edge?

An outside focus will dull your authentic edge by positioning you in the  reactionary hell of deadly comparisons.  Success comes from looking within to determine the purpose of your business and that purpose must have a whole lot of you in it.

Many contend that Walmart hurts small businesses, yet you’ll find thriving exceptions in every town.  News of a so-called global economic crisis permeates the airwaves, yet many one-woman and one-man shops are flourishing, right now.

When your eye is on the competition or the economy, it dumbs you down and dulls your true source of power. Your authentic edge is found within and keeping it sharp is essential to your business success.

Expressed Authenticity > Personal Confidence = Business Success

Greater confidence will help you to complete more often, risk more frequently, bounce back from mistakes more easily and kick more marketplace ass.

Since confidence comes from within how can we keep our edge sharp enough to act boldly?

Here are five tools to keep your edge razor sharp.  Ask yourself these questions, note the answers and feel your confidence build.

1). Passion

What do you really care about?  Are you sure?  Try this one.

If you woke up tomorrow morning and had all the time and money you could ever need, what would you still care enough about, to want to make a difference?

2). Willingness

Early in our business development we have more time to deliver exceptional one-on-one service.  Express your willingness to do so.  Those who are ahead of you in earnings or business development, just don’t have to give as much individual attention anymore.  You both can, but you have the edge because you will.

What’s the greatest value that you can offer right now, that the big guys can’t or won’t?

3). Empathy

When people know that you really get them, that understanding leads to connection.  I hope you’ve selected a business purpose that you’ve personally experienced or are experiencing.  If you’ve felt the same pain as your market then it’s easier to be real.   Molly Gordon writes about empathy as a powerful marketing strategy.

In which area do you really understand the pain of others because you’re there now or recently have been?  What’s working well for you that they may not yet know?

4). Imagination

We all unwittingly set our own limits.  We get to make all the rules in our own mini-empires.  You get to imagine a business that perfectly suits who you are.  When you hold yourself in high regard, you’ll build your business in a way that will ideally serve you.  By honoring who you are, you’ll also be in the best position to generously serve others well.

Specifically where do you need to rewrite the rules to expand opportunities?  In what area of your business objectives are you thinking way too small?

5). Practice

Is it truly authentic to practice so much that repetition creates mastery? Yes!  I like how Steve Pavlina explains Steven Covey’s habit of sharpening the saw.

Somehow we’ve gotten it into our heads that engaged authenticity should come easily.  It does for some and it doesn’t for others.  If you haven’t been blessed with an obvious natural talent, then you have been blessed with the necessity of honing the ones you have.   Steve Chandler thinks practice is the most powerful trick ever.

What strengths have you been afraid to express?  What natural talents scare the hell out of you?  If you practiced the same strength for one hour daily, how might that change your life?

I’m challenging you to sharpen your authentic edge beginning now. The latent advantage of authentic business building is that the owner remains eager to do the work.  When work is not a chore you’ll naturally be more productive and attractive to ideal clients.

Which tool do you need to use the most to sharpen your authentic edge?

I feel a definite bond with those of you who are building your business authentically.  I also admire those of you who want to start a small business built on a foundation of who you are.

Let’s connect on Twitter.