The Minimalist’s Guide to Leveraging Less Is More

Using a less is more strategy leads to simpler living and more rewarding business.
less is more

If you boiled your business down to its most essential nature what might it look like?

What results might you produce if you removed every unnecessary step?

Make the complex simple to make the impossible possible. Lisa Murray

Is less really more? Hell yes it is! Prove it to yourself.

Consciously engage these 8 less is more principles on your next project.

  1. Less pressure equals greater ease.
  2. Less distraction equals greater focus.
  3. Less unnecessary activities equal more essential completions.
  4. Less hesitation equals more boldness.
  5. Less complexity equals greater simplicity.
  6. Less verbosity equals greater brevity.
  7. Less meandering equals more direct to the heart of the matter.
  8. Less nice to have or do equals greater clarity on essential requirements.

By using the above to condense your efforts you’ll see how less is more creates greater results.

 less is more with an ideal niche     Leverage these same principles by only serving your deep and narrow niche      by getting this free EBook: Choosing Your Ideal Niche. 

     Schedule your complimentary business growth breakthrough strategy session here

Overcoming the 7 Ways Solopreneurs Struggle to Get Clients

Guiding new business creation for 17 years, as well as my own practice building experience as a choose your ideal client nichesolopreneur has given me deep insight into how solopreneurs struggle to get clients.

A solopreneur is a self-employed business person or practice professional, (consultants, coaches, attorneys, engineers) who chooses to grow a business without employees.

Here are the top 7 ways solopreneurs struggle to get clients.

  1. Too much of their time and energy is wasted on non-essential tasks.
  2. They resist marketing and are uncomfortable with self-promotion.
  3. They try too many different marketing tactics so they become a dabbler of many and a master of none.
  4. They aren’t marketing strategically and effectively.
  5. They aren’t leveraging their distinct marketplace advantage.
  6. They resist choosing a deep and narrow, singular niche so they never get to know one tribe well enough to connect and to become an expert.
  7. They don’t consistently market to a singular niche.

All seven of these struggle points are eliminated when the solopreneur chooses and markets only to one singular niche that is ideally aligned with who they are.

There is no more effective way to be different than to be exactly who you are. –Bernadette Jiwa

Start leveraging your distinct advantage today by getting your own copy of my eBook: CHOOSING YOUR IDEAL NICHE: How to Decide with Confidence and Prosper from Your Signature Edge.

By working through the exercises in this self-coaching guide you’ll be able to identify and choose your ideal niche. Your ideal niche is the niche that you are best suited and most eager to serve.

By marketing only to that niche solopreneurs will no longer struggle to get clients

To get my personal help request a complimentary Grow Your Business breakthrough session. 


Three Steps to Being Paid Well for Being Yourself

Be Yourself & Come AliveRecently a potential client asked me this brilliant question about getting paid for being yourself.
How do I find the confluence of my heart’s desire and my best value that others will gladly pay me for?

Step One – Identify and validate your heart’s desire.

Your true heart’s desire is what makes you come alive in the doing of it. A calling that is so aligned with your very being that it makes your heart sing with joy and fulfillment.

To verify and validate that high level of alignment you must first identify all of the essential components to right livelihood. You are a complex combination not only of desires but also of strengths, values,personality traits, preferred environments, beliefs, spirituality, vision, fears and transition requirements.components of right livelihood


Once you increase your self-awareness to the extent that you are crystal clear on all of these components then and only then are you equipped to begin looking at the highest and best business value that others will be glad to pay you for.

Step Two – Be willing to be all of who you are.

Going half way won’t work. Only a complete embrace of your wild and precious self will allow you to express as the glorious being you are.
Willingness to be boldly and only who you are is the bridge between authentic desires and client value.
This state of being is the willingness to be vulnerably who you are and nothing more than who you are. That means you must cease all conformity and mimicry to reach this highly self-actualized state. Mimicry and conformity usually show up as fears.

Those “not enough” feelings don’t come from your core nature but from you trying to be what you are not.
Often the fears need to first be cleared first before your authentic vision can be realized. You can clear your fears by writing them down and asking this big question to test their validity. Is this absolutely true of me? If it isn’t declare that you are letting it go now.

Step Three – Earning the right to be paid very well.

As you can see from the previous two steps this is an inside out process. It won’t work from the outside in. But assuming you have completed the first two steps what remains is this essential last step to creating value and receiving compensation.

Your willingness to be vulnerable already has potential clients trusting you. Now you must be crystal clear that you really get who they are and what they are dealing with.
Your product or service must be seen by them as the solution to the challenge they are facing. You’ve got to show clients that you understand them so well that they can readily see that you are what they have been looking for.

If you are ready to begin your own journey towards being paid well for who you are go here to request a no obligation consultation.

Personal Greatness is a Journey

find your personal greatnessGreatness is like happiness – the juice comes from the pursuit and what we experience in sacred pursuit more so than from arriving (if arriving can even happen).

In order to find happiness you must first make choices that make you feel happy.

In order to find greatness you must make choices that make you feel great.

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Teddy Roosevelt

It’s far greater to be in the quest of personal greatness than to be playing it safe and not even be considering the possibility.  Or defending all of the practical (fearful) reasons why you cannot declare yourself in pursuit of your greatness.

I define greatness as the pursuit and actualization of your most vulnerable business calling that is most aligned with who you are.

Business is the joy of doing what expands your life by bringing you money.  Gary Douglas

Today are you in pursuit of your personal greatness?

Would you like to get very clear on what that is for you? If so be bold and claim a session here.


Liz Strauss at Successful Blog is asking for only 25 words of wisdom on something you see too much or too little of. I’ve always been inspired by two things, brevity and wildness, so I had to accept this wonderful challenge. I’m grateful Liz. Here are my 25 words.

Boldly express your wildness.

Release all fear of judgment.

Inspire us with your raw, untamed vigor.

Be the wild spirit who came here to soar.

A Father’s Day Tribute to my Dad, Tom-on-the Hill

It was a sunny summer day in 1956. I was six years old and my Dad came to me and asked me how much money I had. I counted my nickels and pennies and told him 17 cents. He said that just might be enough, why don’t you go and see? Lou our neighbor across the street had a litter of Collie/Irish setter mixed breed puppies and my Dad had set it up with Lou to accept whatever I had as payment. Dad waited on the bank for me while I went across the road by myself to see the puppies. I came back with Spotty my dog for 10 joy-filled years.

I’m thinking about my Dad today because this is my second Father’s Day since he passed in May of last year. As I write today. I’m not sure if this post will have any great life lessons or have any purpose at all – other than to pay tribute to a great guy, my Dad, Tom-on-the Hill.

I do hope it will cause you to gratefully reflect today on the connection you have or had with your Dad. Like his son, my Dad was far from perfect. But I take comfort in knowing that he did the best job he knew how to do. A very strange dynamic exists between fathers and sons. As a teenager I recall being perplexed about why my friends thought my Dad was so cool. I can see our relationship much clearer now. As I listen to Harry Chapin sing Cat’s in the Cradle, much more than sadness comes up for me today. Some say we choose our parents. If that’s the case – it’s the wisest choice I’ve ever made.

I’d like you to meet my Dad, Tom-on-the Hill. Every man he met for the first time he called chief and everyone he knew, he called buddy. When he called you buddy, you felt like his buddy.

He was proud that he’d built his own home, with his own hands. The home he built is exactly one mile from Mingo Church at the highest point on the hill. In fact that’s how he identified himself on the phone. This is Tom, Tom Volkar, up on the hill.

Dad never did learn to say no. I couldn’t understand that. Growing up, time after time, I’d hear him agree to do another side plastering patch job he didn’t feel like doing. He may have said yes a lot when he wanted to say no, but over the years it was all the yeses of help to many, when they needed it most that made him the friend he was. That deep generosity of his workingman services was his strength.

He lived by this motto. If you can’t say anything good about someone – say nothing at all. He made you feel comfortable. He expressed genuine concern. And always together with Mom, in his home you felt at home.

It’s been said that the most honest measure of love is how we feel in another’s presence. By that measure my Dad was a champion.

Too often we underestimate the power of a pat on the back, a smile, a listening ear, the encouragement of a strong and loving grip, or even the smallest act of caring all of which add up to a life that in many small ways did indeed make the world a better place.

My Dad, Tom gave all those things and more. Now as I attend family gatherings and observe our family I feel truly blessed.

For the true measure of a man, of Tom-on-the-Hill, must surely be in the collective character, closeness and love of the family he created that will live on forever inspired by his gentle Spirit.

Because Spring Is the Time of Love

In my last post I wrote about celebration. Now I’d like to celebrate a success story of one of the people I coach. About a year ago, Bill shared with me an idea for an online relationship-enhancing tool. Bill is one of those folks, like so many of us, that just need someone firmly in his corner to take, and stay in, action. The next few weeks we tossed some ideas back and forth, and then Bill committed to take steps to have the system developed. Bill continued to set targets, making some, missing others, and processing whatever needed to be processed to remain in action.

If you are currently in a romantic relationship, I invite you to try LovePong. It’s fun, it’s free, and it really works!

If you have an idea for a business that you’d like to discuss with me, drop me a line. I’d love to support you in any way I can.

A Client’s Perspective – How I Use My Coach
By Bill Weil

When Tom and I first began working together, he shared his perspective that a coach is simply a tool to add the greatest possible value to the client’s life and business. So how do I use my coach?

  • As a nurturing, safe and affirming sounding board
  • As an accountability partner, so that I honor my own promises
  • As a nudge to get me off the dime and into action
  • As a fellow brainstormer, with an unbiased, third-party view
  • Finally, as a “negative energy clearer,” so that I can release all the raging emotions and conflicting thoughts in my head, find my clarity, and be productive.

I have benefited tremendously from Tom’s coaching and support. I would (and do!) highly recommend Tom to really anyone who is serious about taking their business, or their life, to the next level.

Where are all the people who don’t know what they want to be when they grow up?

I’m looking for people who are, at this time, looking for inspired vocational guidance. Professionally, this is what matters most to me. I want to find these folks and help them to realize how to live the calling that only they can give the world. I need your help to spread the word. Will you help?

Delightful Work Blog Declaration of Intent
Our mission is to increase the number of folks on this planet who are in active pursuit of work life freedom. We are doing so by:

  1. Encouraging and inspiring the action of discovering, validating and engaging in the authentic pursuit of livelihood – a livelihood so right for you that it provides all of what you want in fulfillment and financial reward.
  2. Creating a community of those who want an ongoing dialogue with others who are in similar pursuit.

I’ve been coaching folks in career transition since 1998. It’s the coaching assignment that I care about the most. But it’s clear to me that I need your help to spread the word.

Why would you help me?

Perhaps you believe as I do that our world would be a much more productive and happier place if more folks would simply do what they really love to do for a living. But would that be enough reason for you to help me in this quest?

Perhaps, like me, you really feel for those folks who struggle needlessly when it comes to making a living. Money is a very complex concept, especially when it’s all interwoven with our sense of self-worth and self-judgment of our personal talents.

Maybe you’ll do it for them. Will you pass along this post or Stumble it for all those folks who need help in transitioning to a more fulfilling career? Stumble It!

I can assure you that they will be in very good hands. Have you ever asked yourself the question: What can you be best in the world at? (From the Jim Collins classic Good to Great) My answer: telephone coaching a group of true calling seekers into action on their right livelihood.

I’m open to feedback on how you would reach this group of folks. Where would you look for them? Here’s a question for you. Are the reasons above enough for you to help or do you require further incentive? If you’re a blogger, I’m more than willing to reciprocate in any reasonable way.

But I wonder if that’s still enough incentive for you to go out of your way and help me to spread the word. Time is dear for most of us, so I asked myself this question. If someone were asking me for this same kind of help, what would inspire me to help? Here’s my answer.

Social networking with a deeper connection

I’d be sure to help if I’d be assured of a deeper ongoing connection in the months and years to come. Everyone reading this is aware of social networking sites. I’ve reached out and begun making connections on them as some of you have. But I often wonder if I would be better off belonging to a smaller group who cared more for one another and who were willing to aid one another to a greater extent. A small group of dedicated folks who come alive in deeper, more meaningful connection would make me feel more socially connected. If you’d like to discuss creating such a group, please let me know.

“Anything or anyone that does not bring you alive is too small for you.” – David Whyte, from his poem Sweet Darkness.

Who knows what we would have already accomplished if we had been celebrated and loved unconditionally in our formative years?