Since each of us has unique desires, values and strengths, it follows that each of us also has a unique business in us that we could build better than anyone else. Discovering that business, and then developing the confidence to launch it, is what stops most folks from enjoying the fulfillment, freedom and prosperity that was meant to be theirs. The absolute sweet spot of your business is where your deep gladness meets the world’s deep need.
Vocation is where your deep gladness meets the world’s deep need. Frederich Buechner
Risk, self-created pressure, marketplace demands and the lack of financial reserve are all factors that raise the new business bar high. You can lower the bar by understanding exactly which areas need attention, adjustment and strengthened before you make your move.
Al at 7P Productions recently asked an excellent question that’s worth considering in light of a new business launch. What’s Important: Who You Are or What You Do? I vacillated answering until I realized that it’s not “either/or.” These are only two of three spokes in the wheel to really get your new business rolling. In entrepreneurship and business success all three are equally important.
1). Personal Growth is what you know, understand and are willing to engage in about yourself.
2). Business Mastery is your proficiency in utilizing what you know and understand about business.
3). Personal Productivity is what you commit to and take action on to bring it all together.
Will you turn into Superman by identifying these three components of business success? No, but you will have the confidence of Superman – and the lack of inspired confidence is often what stops folks from living their dreams.
Looking at these three, where is your ideal point of adjustment for either growing your existing business or launching a new business? Adjusting simply means to bring into proper relationship with one another – and the closer we get to alignment the easier the business runs. Identifying and adjusting the right path represents our operational sweet spot.
Here’s an example of a misdiagnosed adjustment. In a 23-year sales career, often I would see new sales people struggling with lackluster results. Many needed to go deep within and examine their feelings around personal rejection. Yet Stupido, the sales manager, would give this brilliant advice. “Just make more cold calls and you’ll be okay.” Stupido pushed his timid new reps to adjust in the area of personal productivity when their true adjustment was in the area of personal growth. How long do you think they lasted?
Cath Lawson recently wrote an insightful post 7 Questions To Ask Before You Launch A Business.
Each of her questions falls under one of these components. Read her post and see if you can tell which goes where.
Personal growth could also be called awareness or development. Hold on now; before any of you spiritual purists start a debate on this, please let me explain. I agree, at a core level there is no development necessary because we already are whole and complete. Yet a funny thing happened on the way to maturity; we rubbed up against a whole passel of folks who didn’t see themselves as whole and complete. Because of this conditioning, to successfully launch a new business, some growth is necessary.
Everything worthwhile requires more of us than we originally imagined. This is a given, and no one gets a free pass. Eventually we’re all challenged beyond our point of development and we have the choice to work through it, stall out or quit.
Bottom line, the choice is yours to recognize the extraordinary person you already are. You can listen to your excuses or to the drumbeat of freedom. You’ve proven that you have the wisdom to consider the freedom of self-employment or you probably wouldn’t be reading this post.
Adjusting for optimum personal growth is not a matter of becoming anything – it’s more a matter of choosing to live into your preexisting greatness by facing your fear and moving through it.
Using blogging as an example, you may need to become more vulnerable and share more of yourself on each post. You may have to work to find your authentic voice or even your real purpose in blogging. But whether you look at blogging as a business or not, your sweet spot exists and you will enjoy greater fulfillment and help more people by finding it.
Business mastery is made up of methods, strategies, systems, concepts and processes. How well you understand and utilize the right components at the right time determines the effectiveness and efficiency of your business. There is an optimum way for everything, and struggle is only valuable as a lesson. Struggle is not a strategy.
Business Mastery is your proficiency in utilizing what you know and understand about business. It’s often the “how to” of business. Budding entrepreneurs used to say, “I don’t know how,” and it used to be a credible lament. But now the Internet has made that excuse obsolete. As little as 10 years ago, start-up knowledge was difficult to access. Now we have so much at our fingertips that the challenge is deciding what sources to use. But it is all out there somewhere.
Adjusting for optimum business mastery is deciding on the right business model and identifying exactly what you need to know that you may not be aware of. An experienced business coach or mentor can provide extremely valuable counsel for this adjustment.
Personal Productivity is taking commitment all the way through taking frequent actions that are the right actions at the right time, while tapping one’s resources to the maximum. The personal growth of awareness and the knowledge of business mastery are useless without action. Generally it boils down to a matter of doing what you can do today, and then taking action again tomorrow.
For most, the optimum adjustment point in personal productivity is to ramp up the frequency of meaningful actions.
Whether contemplating a new business launch or building an existing business, you would be wise to consider the location of your optimum point of adjustment.
What is your optimum point of adjustment right now?