Your authentic edge is based on who you are, where you are in your business development and what you’ve experienced. That edge drives your personal power. It’s your natural positional advantage in the marketplace and you’ll struggle to the degree that you fail to exploit it.
When I first began following small business owners on Twitter it appeared as though everyone had a thriving online business. A client also noticed this and asked, “Where are all the regular people?”
An outside focus will dull your authentic edge by positioning you in the reactionary hell of deadly comparisons. Success comes from looking within to determine the purpose of your business and that purpose must have a whole lot of you in it.
Many contend that Walmart hurts small businesses, yet you’ll find thriving exceptions in every town. News of a so-called global economic crisis permeates the airwaves, yet many one-woman and one-man shops are flourishing, right now.
When your eye is on the competition or the economy, it dumbs you down and dulls your true source of power. Your authentic edge is found within and keeping it sharp is essential to your business success.
Expressed Authenticity > Personal Confidence = Business Success
Greater confidence will help you to complete more often, risk more frequently, bounce back from mistakes more easily and kick more marketplace ass.
Since confidence comes from within how can we keep our edge sharp enough to act boldly?
Here are five tools to keep your edge razor sharp. Ask yourself these questions, note the answers and feel your confidence build.
What do you really care about? Are you sure? Try this one.
If you woke up tomorrow morning and had all the time and money you could ever need, what would you still care enough about, to want to make a difference?
Early in our business development we have more time to deliver exceptional one-on-one service. Express your willingness to do so. Those who are ahead of you in earnings or business development, just don’t have to give as much individual attention anymore. You both can, but you have the edge because you will.
What’s the greatest value that you can offer right now, that the big guys can’t or won’t?
When people know that you really get them, that understanding leads to connection. I hope you’ve selected a business purpose that you’ve personally experienced or are experiencing. If you’ve felt the same pain as your market then it’s easier to be real. Molly Gordon writes about empathy as a powerful marketing strategy.
In which area do you really understand the pain of others because you’re there now or recently have been? What’s working well for you that they may not yet know?
We all unwittingly set our own limits. We get to make all the rules in our own mini-empires. You get to imagine a business that perfectly suits who you are. When you hold yourself in high regard, you’ll build your business in a way that will ideally serve you. By honoring who you are, you’ll also be in the best position to generously serve others well.
Specifically where do you need to rewrite the rules to expand opportunities? In what area of your business objectives are you thinking way too small?
Is it truly authentic to practice so much that repetition creates mastery? Yes! I like how Steve Pavlina explains Steven Covey’s habit of sharpening the saw.
Somehow we’ve gotten it into our heads that engaged authenticity should come easily. It does for some and it doesn’t for others. If you haven’t been blessed with an obvious natural talent, then you have been blessed with the necessity of honing the ones you have. Steve Chandler thinks practice is the most powerful trick ever.
What strengths have you been afraid to express? What natural talents scare the hell out of you? If you practiced the same strength for one hour daily, how might that change your life?
I’m challenging you to sharpen your authentic edge beginning now. The latent advantage of authentic business building is that the owner remains eager to do the work. When work is not a chore you’ll naturally be more productive and attractive to ideal clients.
Which tool do you need to use the most to sharpen your authentic edge?
I feel a definite bond with those of you who are building your business authentically. I also admire those of you who want to start a small business built on a foundation of who you are.
Let’s connect on Twitter.