You may have noticed the hullabaloo around authentic business building lately. Most businesses can’t pull it off because it’s like trying to put a suit on an ape. No matter how sharp the suit the ape wearing it is still a monkey.
If 60-80% of your employees are unhappy in their work it’s impossible to be an authentic business without expressing authentically. To make such a business authentic they’d have to say, “We hate our jobs but we’re here to serve you for as long as we can stand it.”
This is where we solo practitioners have a positional advantage. Since we are the business we can engage and express every aspect of business building authentically. Our edge is our individuality.
Instead of searching for a profitable franchise or a high cash flow business to buy why not discover your true calling and build a business around that calling?
What aspect of being authentic challenges you the most? What aspect of your authenticity in action requires the most courage, focus and boldness?
Which of the following authentic business building activities challenge your genuineness?
1). Choosing to play the biggest possible game.
2). Communicating your message transparently and directly.
3). Delivering your service with an openhearted intention for the highest good of all.
4). Asking for a fee that reflects the inherent value in the service and honors all.
5). Following a marketing strategy that enthuses you because it reflects your personality and values.
6). Setting policies and operating your business in ways that make you feel clean.
By engaging your uniqueness – you are the business, so the business is as authentic as you are. It takes a really big set to be who you are frequently and consistently but that’s the only way to be completely fulfilled and wealthy. Authenticity is extremely attractive.
I like to call it being authentic all the way, in every way.
Regular readers know that I’ve committed to my one true path since mid August. It’s my calling to seek out all those who want to connect their link between authenticity and abundance and help them become fulfilled and rich by expressing their true calling. I’ll be delivering both virtual and live events to make this happen. The first live Big Link Rally is January 2, 2010 in Pittsburgh.
So what do you find challenging about being yourself, all the way, in every way? Choosing too small is one trap that wastes a lot of effort and good intentions.
Callings come from within. Your link with abundance simply can’t be reconnected without the authentic expression of your boldest and biggest dream. But discovering and expressing your true calling is much more than simply committing to a dream, business or career objective.
That’s only the beginning. Since everything counts to move you either forward or backward authentically, every aspect of your work must be chosen authentically.
You can’t fully reconnect your link between authenticity and abundance without being completely genuine at every possible turn.
This means that you must create the intention and act in ways that honor your natural preferences and personality quirks. You must act, think and express as the once bold creator you were before toxic conditioning pushed you back inside yourself.
You must express, your most authentic idea, brought out in service to those you most want to serve, in a way that pumps you up.
Every characteristic about the expression of your true calling must be authentic to you. The more authentic it is – the greater chance it has of being abundantly profitable and wildly fulfilling.
I offer this warning because too many folks try to compromise on their calling and then they wonder why the money doesn’t follow. Or they wonder why it takes so much effort.
Or they seem close but don’t understand what they need to adjust. Often it is because they have chosen a lesser dream. They have tried to lessen the risk by being and playing smaller than their true self and that just won’t work.
But many choose a calling well and then fail to be authentic all the way in every way.
All the way, in every way, I’m doing it my way. Mantra on Big Link Rally t-shirts.
That means all expression must come from a place of deep personal preference so that it reflects your own style, personality and power. Yep and that includes the marketing.
Spiritual solo practitioners can be very authentic in their choice of business but at the same time be very inauthentic when it comes to marketing. How can your marketing be inauthentic?
One common breach of good sense is when an authentic business owner chooses to follow a marketing system or strategy that she doesn’t really support. When this occurs the owner’s link between authenticity and abundance remains severed since she’s fighting the very strategy she’s trying to use.
Here’s a very big clue for you. Find your point of resistance and allow that direction to show you where you need even more authenticity.
If you’ve always resisted developing essential marketing expertise it’s silly to try and push through a campaign that you don’t believe in.
Instead look at your point of resistance and ask this question. “How could I accomplish my objective and communicate service to my market in a way that expresses my natural enthusiasm?”
The world needs you to be you in your business.
The world needs you to deliver the very best that you can and to ask for support. If you’ve always been challenged with self-promotion or with asking for business go back and see if you’re really following your calling.
Go within for the biggest, hairiest dream that scares the living shit right out of you and share that with a world that is waiting to make you rich.
Join me on October 15, 6:00 PM New York time for this powerful and free wake-up call: Validating Your True Calling. Enroll here.