Traditional Business Startup Advice is Not the Advice You Most Need

Do a Google search for best business startup advice and you will find it chock full of advice like: write a business plan, hire a good attorney and accountant, be sure you choose the right tax entity for your business and build a strong social network.  business startup advice

All of the above is stuff that you might need to take care of eventually but it’s the wrong business startup advice for the prospective entrepreneur who wants to start strong and last long.

When I was developing my first business six years before I became a business coach, I went the traditional route and it consisted of a lot of jumping through hoops held out by bankers, lawyers and accountants who were often afraid to take the entrepreneurial risk themselves.

Three Truths You Really Need to Know to Start a Business

 

1. Take a good hard look at the specific fears that are stopping you from making your move.  They aren’t real. You’re more ready to start a business than you think you are because what you think is stopping you is a much smaller obstacle than you think it is. They usually boil down to being overly concerned with the opinion of others and with losing security that no employee really has anyway. The only certain security is created by calling your own shots while enjoying the freedom of building your own business. I offer a free Confidently Make the Leap strategy session to get really clear on your stopping blocks.

2. The marketplace rewards rare, authentic expression, so do not compromise. Instead follow your unique core makeup by starting a business that is developed in the way that only you can.  Success and fulfillment comes sooner and more easily by creating a new business that is ideal for you, more so than it could ever come by copying a business created by another.  The ideal business for you is an aligned match to your personal authentic makeup.  Without that alignment, to succeed, you will unnecessarily have to use willpower instead of the easier path of eagerness and inspiration.

3. It’s not enough just to start a business doing what you love; you must also give your clients what they need by offering it in the way they want it.  This requires personal research talking to those whom you want to serve. When your offer enters the conversation already going on in the mind of your ideal client then she knows that you care and understand her situation. That’s why it’s imperative to understand your distinct edge in the marketplace. When you do you can make your offer in a way that will elicit a strong emotional response from your best potential clients.

What will you do now?

Now that you know the truth about the best business startup advice what are you going to do about it?  I have two suggestions.  

  1. Request a complimentary strategy session from me here.
  2. Go to this Business Startup Guide.  On this page you’ll find 16 more business startup tips and 16 additional questions to boost your awareness so that you can increase the probability of seeing the best business idea for you.  

Start a Business & Quit Your Job – Enough Talk

start a businessHaven’t you talked enough? Isn’t it time to quit your job and start a business?

I recently sent an inquiring email to a past coaching client and friend (we’ll call him Joe) asking for an update on a dream business he’s wanted to start. He’s been talking about getting this business started for 7 years. The thing is, I did this guy a disservice by the way I asked about his plans.

The subject line read: Ready to talk yet?

Body of message: Let’s get your plans off hold and get them moving. I’d love to hear an update. Regardless of where you are I’m sure there are effective actions you can do now to develop your business.

Joe’s response: Would love to talk to you Tom. Do you have some time to get together? Can you call me at your convenience?

Since Joe responded that he would love to talk and that’s where I realized my mistake. I was not helping him start a business by offering to do more of the same thing that has kept him in this waiting state.

If you’ve wanted to quit your job and start a business for a long time and haven’t perhaps you can relate.

Talk only gets you so far. You are more ready to act than you think you are and there is ALWAYS  an optimum next step for you to take.  (See strategy session offer at the end of this post if you want to know your optimum next step.)

Talking more about it is the last thing this guy needs. Yeah Joe’s a talker with a heart of gold and I’m sure that he’s talked to everyone he knows about how to start his business by now. He’s probably talked to most of us more than once.

But Joe doesn’t need to talk things over any longer. He needs to act without further delay.

My response: Of course we can talk and even meet for coffee if need be. But first I’d like you to get really clear on where you are, where you want to be and the obstacles that are in your way.

Why? Because I don’t think I’d be serving you by just talking. Haven’t you done enough “talking things over”? Isn’t it time to decide what you want and act?

So how about this? Please pause, take a deep breath and answer these questions.

1). What is the current state of your project?

2). If things went really well where would you like it to be in 90 days? Six months?

3). What are the top three obstacles stopping you?

With respect,

Tom

PS I know my email said ready to talk yet? It should have said – ready to do something strong and different? I’m rooting for you.

It’s my hope that Joe responds promptly with the answers to my questions. By doing so he will have earned the opportunity to get really clear with a thorough free strategy session. He’ll leave knowing exactly what he needs to do to take his dream and make it real.

How about you? Do you want to quit your job and start a business? Do you have a dream you want to make real? Have you taken the time to answer the three action questions above? I’d love to see your answers.

Schedule your own free Confidently Make Your Leap, strategy session.