Seven Step Small Business Startup Checklist

To beat paralysis and get started on your authentic business you first need to master the inner game of business. What you’re thinking and feeling has direct impact on the actions you are or are not taking. Use this guide as a business startup list to be sure your head’s nailed on straight .

1. Exploit Your Authentic Edge

Your edge, or marketplace advantage, comes directly from your willingness to move into your authentic power. Authentic business building is the willingness to start and maintain a business strategically from your core makeup. The marketplace rewards authentic expression. Your small business idea came to you and that means that you are in the best position to make it happen. Trust your gut. Confidence attracts support and confidence increases in proportion to authentic engagement.

2. Slow and Small Is Better than Not at All

What the hell are you waiting for? Delay is costly – start, complete and sell one small project, product or service.

Speed and size of your initial success isn’t as important as progress. Part-time works, if it works for you. Create your own transition model and follow it.

Decide on your tolerance for risk and your need for a financial/emotional reserve. If you don’t fear shoestring business building – go for it. If you require more back up, secure that first. Decide what works for you and what you need to be your best.

3. Embrace Mistakes

Count on learning from your frequent mistakes. Let go of the illusion of building the perfect product, business or service. Accept the likelihood that you’ll screw up repeatedly and that’s what you are supposed to be doing in a brand new business.

Let the marketplace shine a light on necessary adjustments. It’s impossible to reach perfection in your own mind. Take your show on the road and evolve from customer feedback.

4. Stay Present – Visualize Success

The only place you can actually build your business is in the now. Always ask this question: “What am I looking to accomplish right now?” Work there – complete that.

If you must engage in future thinking, then decide to only do positive visioning. This means that you refuse to even contemplate any fearful future – or at least spend no more than a few seconds dwelling on fear before catching yourself and moving forward.

Fear of failure and fear of success can only exist if you feed them with fearful future thoughts. Become aware of your dominant thoughts and let go of anything limiting. What you think about comes about, so choose as if your business life depended on it.

5. Be a Merchant – Ask for the Money

If you intend to be a successful businessperson, you’ve got to get past any fear of asking for the order. You’ve got to start somewhere. Produce something small and ask someone to buy it.  Recent online advances make many business resources like merchant services much more affordable these days. Your fear about self-worth, like “who am I to be asking for this business,” fades, – once you’ve asked a few times.

6. Any Movement Works

Any strategic movement works because it creates a fresh perspective which is different from the one that keeps you stuck. The only wrong move is standing pat. “You can’t get there from here,” is only true if you’re not in motion. Fortune favors the bold – primarily because the bold are moving.

7. Be Inspired by Your What & Why

Too many budding entrepreneurs want to first “figure it all out”. That’s an illusion. You can’t “figure it all out,” before hand, in mind alone. Get out of your “how-to” directed mind and into you “what and why” inspired mind. What you want to build and your reasons for building it, will do far more to inspire you to action than a fruitless search for how-to. Once you commit and take action, your optimum “how-to” path appears, – as a result of your actions but not before them.

Which point do you need to focus on now?

Get all seven aligned and you’ll be primed for a successful small business launch.

Related Resources

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One-on-One Coaching with Tom