Five Essentials to Choosing the Right Business

"choosing the right business."How did you choose your business?  Did you choose it based on who you are or did you allow the circumstances and relationships in your life to choose it for you?

If you think you may have chosen incorrectly or if you haven’t even chosen yet – these five essentials will show you how to choose the right business.

I work with corporate employees who want to confidently quit their jobs and start a business.  Choosing a business that brings you alive is essential for your success but just doing what you love isn’t enough.

Just like the prospective entrepreneur who has yet to choose, existing business owners will benefit from knowing the five essentials for choosing the right business.

Existing business owners could be just one small adjustment away from success.  New business owners can start right the first time.

Money and clients are attracted to confident enthusiasm so both need a small business blueprint that inspires taking frequent action confidently and enthusiastically.

These five essential elements are not linear.  Instead imagine  a five sided pentagon of success.

  1. Sell the product or service that you are most eager to create. Eagerness leads to willingness which leads to action which leads to success. Eagerness is a natural response to authentic desire and only exists in the absence of fear.  Business can be a drag without natural eagerness.
  2. Work in your business on the activity that gives your deepest gladness. Deep gladness goes beyond love. Gladness is love with deep meaning.  What really matters to you matters because it is deeply aligned with your core makeup.  Isn’t it kind of stupid to start a business that doesn’t take into account the whims, talents and values of the founder?
  3. Start a business serving who and what you care about the most.  There is good reason for your experiences. Life is not a random event.  You’ve seen what you’ve seen and been though what you’ve experienced in order to give a damn about someone or something.  It’s time for you to take a stand and serve where you really care.
  4. Make a difference by giving customers the solutions that they most need.  In order for your business to thrive someone, somewhere has to really need what you’re selling.  There has to be some meat in your offer that someone is emotionally hungry for.  Quit talking about how you do what you do.  That’s too light of a meal.  Instead hit them hard with direct messages that speak to what they really need.
  5.  Finally offer your customers what they need in the way that they want it.  If you don’t meet them where they are they won’t recognize how much you can help.  Speak the language of those you are selling to.  Be strategic and smart by entering the conversation they are already having with themselves.  That’s how they want it.  They want it clear and understandable.

Eagerness, deep gladness and deep care enthusiastically served in a dish of what they need in the way they want it.  That’s the recipe for small business success.

So how many sides does your startup business pentagon have?  Without all five you aren’t really building a business that will last.  But you can change that.  You can choose to start a business that is right for you and for your clients.

Each month I offer five free strategy sessions to help prospective business owners get really clear on:

  • Understanding the person you need to be in order to make the leap.
  • Discovering the number one thing stopping you from starting
  • The right timing for you to make your move.
  • Identifying the next step that will give you the confidence to take the leap.
  • Exactly what you need to do next to make your move.

To claim your session send me an email  telling me why you want to be self-employed.

 

Three Ways To Build Self-Confidence

We create unnecessary pressure in our pursuit of career or business success. Since both fulfillment and money are attracted to confidence, building your natural confidence is essential.

Here are the three most powerful ways to do so that I’ve learned in thirteen years of coaching.

1). Seek wisdom within, not without. Before you can start an authentic business you must believe in yourself enough to make the move. Beliefs determine possibility. Resolve and determination come from clearing limiting beliefs and accomplishing small wins.

Desire = Proof of Capacity. If you did not have what it takes to complete and idea – that idea would not have come to you. You are enough. In fact you are more than enough to complete the purpose you came here to complete. BUT you cannot keep searching for “the” secret to success on the outside. Your secret to success is only found within.

2). Make the decision you fear making the most. Decision-making is an active affair. Even if you’ve hit rock bottom and need to start completely over again you can do it by being more decisive. The best decisions are made and acted on. We are adaptable beings but if you remain a thinker and never a doer, you won’t get the opportunity to adapt. Without action your best possibilities remain hidden from your view.

Waiting serves no one. Any movement works. You must get in play and walk down the corridor to see what doors will open. You can’t see them without taking action. You’ll remain blind to your best opportunities unless you start now.

3). Understand and act on the basis that you are not your past. You only hesitate to do what you want to do because you believe more in your past than in your magnificent possibilities. Your past is primarily based on the erroneous assessments of others. Their opinions do not count when it comes to creating the life and business you want. You are far more than your past. Your past only exists to show you the wisdom of contrast. By seeing what you don’t want and filliping it – you’ll be able to see what you really want.

Your majorpoint of adjustment lies within none of these three.  Which is it for you?

It’s not too late; you can start completely over and make a fresh start.

You have what it takes to get what you want.

You can find your natural confidence.

You can see and make your special right path decision.

When you make that right path decision you will have the confidence to follow through and finish what you start.

If you’ve always wanted to make the leap to the freedom of self-employment but need more confidence then you can …

 Schedule a Confidently Make the Leap  – Free Strategy Session.

In this strategy session you will: 

  • Get really clear about the business you want to have.
  • Discover the number one thing stopping you from moving forward.
  • Plot out the right timing for you to make your move.
  • Identify the one thing that will give you the confidence to take the leap.
  • End the session inspired and knowing exactly what you need to do next to make your move.