A strategy is a plan of action. It’s a method for creating, doing or accomplishing something. We often hear of Marketing strategies, Business strategies, Brand strategies, etc., but the entrepreneurs and businesses owners I work with in my small business coaching practice mostly need Creation and Completion strategies.
The marketplace rewards completions.
In 10 years of business coaching I’ve developed several effective strategies so that my clients can follow through and complete what they say is important to them.
In an effort to stick to a more reliable posting schedule, look for a small business strategy every Thursday.
Well-engaged strategies encourage radical honesty.
When used correctly, a strategy offers us four gifts that unplanned creation does not. These gifts are, approach, focus, intention and game plan.
1). Approach is the access or entry point for the strategy. More than half the battle is getting started, and certainty of approach allows us to hit the ground running.
2). Focus allows us to create an environment and a structure most conducive to successfully carrying out our strategy. With focus we can simply drop everything that does not advance our chosen strategy.
3). Intention dictates our overriding posture while carrying out the strategy. Lightness, flexibility, urgency and intensity are all examples of a guiding intention.
4). Game plan is the procedure, plan, process or system that’s all laid out for us in steps to follow.
GO DIRECT is this week’s strategy.
When business owners aren’t completing or creating programs and projects, I’ve found that fear is needlessly complicating their efforts. They’ve fallen prey to distraction, procrastination, avoidance or perfectionism. When any of these are in play, owners often fear the very action that would set them free.
The GO DIRECT strategy lasers in on only the actions that most directly help secure what we want. But since we’ve needlessly complicated things, we have to first drill down to identify what we really want.
Step One is > Identify precisely what you want.
I’ve had clients tell me they want to “get the word out” about their small business. In coaching, I’ll ask them “what will that do?” They’ll say, “It will help us to be seen.” I’ll ask, “What will that lead to?” Their response “Well if we’re seen, we’ll be an option when prospects are looking.” “Looking for what?” Finally they say, “to hire us to (fill in the blank).”
You see where this is going? They don’t really want to get the word out, to be seen, or even to be seen when prospects are looking. What they precisely want are clients. So why not GO DIRECT to securing clients? Social media, blogging and other forms of marketing can be less than direct means to get a client. So my coaching client and I will agree to a number of very direct client acquisition actions.
Step Two is > Describe exactly what you want, in vibrant detail, so you’ll know it when you see it.
If you want clients, somewhere the client you seek is seeking you. If you can describe that client, understand her needs and think about serving her, you are actually using strategic intent to increase the probability of being hired by her.
Step Three is > … actually Step Three is to use a different effective strategy for daily completion, which I’ll share next Thursday. Many strategies play off one another to create the business you most want.
Do you routinely follow-through on what you say is important to you?
If you don’t follow-through, then take charge by working a strategy that works for you. Strategies are deceptively simple. But don’t let their simplicity keep you from using them.
Strategies can save your life and your business.
Do you use creation and completion strategies in your life or business?