How To Create and Complete By Using Strategies

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A strategy is a plan of action.  It’s a method for creating, doing or accomplishing something.  We often hear of Marketing strategies, Business strategies, Brand strategies, etc., but the entrepreneurs and businesses owners I work with in my small business coaching practice mostly need Creation and Completion strategies.

The marketplace rewards completions.

In 10 years of business coaching I’ve developed several effective strategies so that my clients can follow through and complete what they say is important to them.

In an effort to stick to a more reliable posting schedule, look for a small business strategy every Thursday.

In previous posts, many readers commented on my challenge of telling the whole truth to yourself about yourself.  It’s an essential component of playing a bigger game.

Well-engaged strategies encourage radical honesty.

When used correctly, a strategy offers us four gifts that unplanned creation does not.  These gifts are, approach, focus, intention and game plan.

1). Approach is the access or entry point for the strategy.  More than half the battle is getting started, and certainty of approach allows us to hit the ground running.

2). Focus allows us to create an environment and a structure most conducive to successfully carrying out our strategy.  With focus we can simply drop everything that does not advance our chosen strategy.

3). Intention dictates our overriding posture while carrying out the strategy.  Lightness, flexibility, urgency and intensity are all examples of a guiding intention.

4). Game plan is the procedure, plan, process or system that’s all laid out for us in steps to follow.

GO DIRECT is this week’s strategy.

When business owners aren’t completing or creating programs and projects, I’ve found that fear is needlessly complicating their efforts.  They’ve fallen prey to distraction, procrastination, avoidance or perfectionism.  When any of these are in play, owners often fear the very action that would set them free.

The GO DIRECT strategy lasers in on only the actions that most directly help secure what we want.  But since we’ve needlessly complicated things, we have to first drill down to identify what we really want.

Step One is > Identify precisely what you want.

I’ve had clients tell me they want to “get the word out” about their small business. In coaching, I’ll ask them “what will that do?” They’ll say, “It will help us to be seen.” I’ll ask, “What will that lead to?” Their response “Well if we’re seen, we’ll be an option when prospects are looking.” “Looking for what?” Finally they say, “to hire us to (fill in the blank).”

You see where this is going? They don’t really want to get the word out, to be seen, or even to be seen when prospects are looking.  What they precisely want are clients.  So why not GO DIRECT to securing clients?  Social media, blogging and other forms of marketing can be less than direct means to get a client.  So my coaching client and I will agree to a number of very direct client acquisition actions.

Step Two is > Describe exactly what you want, in vibrant detail, so you’ll know it when you see it.

If you want clients, somewhere the client you seek is seeking you.  If you can describe that client, understand her needs and think about serving her, you are actually using strategic intent to increase the probability of being hired by her.

Step Three is > … actually Step Three is to use a different effective strategy for daily completion, which I’ll share next Thursday.  Many strategies play off one another to create the business you most want.

Do you routinely follow-through on what you say is important to you?

If you don’t follow-through, then take charge by working a strategy that works for you.  Strategies are deceptively simple.  But don’t let their simplicity keep you from using them.

Strategies can save your life and your business.

Do you use creation and completion strategies in your life or business?

Want a test drive coaching session where we tackle your biggest business challenge and agree to the most effective strategies to get what you want? All you have to do is ask.

How To Start Over

Starting Over Do you know how to start over so it takes this time? An important part of your life or business is crying out for a fresh new start. There’s something magically freeing about wiping the slate clean and beginning new again – but we often waste that magic by stopping short of completion.

Some question their inherent capabilities after repeatedly failing to produce a desired result. Yet life coaching has taught me that there is nothing wrong with you, your capabilities or with starting over. What’s usually lacking is the faulty process that you’ve used. After this five-minute read you’ll know an effective process for starting over and successfully completing.

A fresh start comes ready made with fresh hope that this time things will turn out better and they will, if you’ll use this process that focuses your fresh start energy for maximum advantage.

Many folks attempt geographical fresh starts. Others get excited with the newness of a fresh relationship. Some get their kicks from cracking open a crisp new book. At least half of us have started diets and exercise programs dozens of times. With every fresh start we blindly hope that this time will be different. By why should it? A fresh start alone doesn’t guarantee different results.

Increased awareness while working this how to start over process will produce different results. The necessary ingredients are awareness, commitment, action, frequency, redemption and completion. Answer the question(s) next to the ingredient to work this process.

1) Awareness. What part of my life would most benefit from a totally fresh start? What realizations have I come to from my previous attempts in this area? If I’ve truly learned these lessons, then what do I intend to do differently this time?
2) Commitment. Why is the decision to commit to this change the most important commitment I’m making this month? (If it’s not important enough to drive eager involvement for at least a month, then you may want to choose again.) Looking forward 30 days, how will I feel having successfully followed through to completion? Write out a celebratory script in full five-sense detail. If you aren’t really fired up on day one, it likely doesn’t have enough energy to sustain your focus.
3) Action. What are three small steps I can take in the next three days to jumpstart my momentum? Take them one-a-day over the next three days.
4) Frequency. That leaves 27 days, looking at where I want to be on day 30 and back planning, what are 14 possible actions I could take? Take one of these actions every other day. You can change the specific actions once you get going. But if you begin with a pool of actions to choose from you will have increased your probability of success significantly. Frequency is often the missing ingredient in a faulty process.
5) Redemption. We cannot go back in time but we can stop the energy drain of past mistakes by arriving at a place of higher self-regard. Redemption, in this case, is the act of fulfilling a pledge to ourselves that we’ve failed to fulfill previously. By making amends we repair our own self-esteem and prove that we are competent to life. What specific end result would be self-redeeming and make me very proud?
6) Completion. Here’s where you claim the prize (benefit of your main completion) for following through. Imagining this prize is what created the desire for a fresh new start in the beginning. Make sure that this prize is meaningful and valuable to you. What prize will enthusiastically hold my focus for 30 days?

Now that you know how to start over are you going to seize this opportunity? There are no limits to the number of times you can start fresh. You can completely start anew over and over again. Inspiration doesn’t deplete itself. It’s a naturally renewing resource.

Come alive to your greater glory – commit to starting over today.
You can do it and you’ll be glad you did.

Contact you starting over life coach to make a strong start today.

“Whatever” Sucks – Commitment Rocks

How might your life change if you truly, deeply committed to every decision you made?

Have you noticed that more and more people are trying to skate by with a lack of commitment to anything? Rather than thinking, deciding and committing, many seem to take what they think is the easy way out – avoiding, procrastinating and riding the fence.

The other day my soon-to-be ex-girlfriend dishonored me with a cowardly “whatever” in response to a suggestion I made. “Whatever” really pisses me off. “Whatever” comes across as: “I’m not willing to expend the energy to tell you whether I agree with you or not – you aren’t worth the respect of a considered reply.”

If that’s the case, why not have the guts to simply say so instead of hiding behind the cowardly non-commitment of whatever?

How many of your decisions are made with the no-turning-back determination and commitment of a Viking crew burning their boat?

A decision is a position one reaches after consideration.
A commitment is a pledged course of action that carries the strength of a guarantee.
Yet a commitment is only as good as the decision that preceded it.
When decisions are reached without determination and consideration they are too weak to benefit from the engagement of commitment.
How might your life change if considered every decision and committed deeply to them?
Certainly you’d fail less by being truly committed more often. When we have difficulty keeping our promises to ourselves we often look to make productivity adjustments. But the core issue may go deeper than that. Perhaps productivity and performance problems do not stem from a lack of discipline or accountability. Perhaps the core issue is the decision that preceded the commitment.
Thoughtful consideration and considered, sacred committing every time would result in making far fewer commitments and following-through on far more of them.

There are only two options regarding commitment. You’re either in or out. There’s no such thing as a life in-between. Pat Riley

I wish we all had the benefit of being coached by Mr. Riley. Then so many of us wouldn’t act like there was a third option – indecision.
The failure to make a decision often expends more energy than the work it takes to follow through on one.

When making a career change many are afraid of making the wrong choice. But what we really ought to be afraid of is wasting our lives putting off decisions we know we need to make.

It’s impossible to commit to an unmade decision.

We either make ourselves miserable, or we make ourselves strong. The amount of work is the same. Carlos Castaneda

As an advocate of work life freedom and happiness through authentic expression, I often see people hesitate to make their move. They hesitate for many reasons but what really stops them is a failure to definitely commit.

There’s no scarcity of opportunity to make a living at what you love. There is only a scarcity of resolve to make it happen. Wayne Dyer

Committing to an original and magnificent dream is a very courageous decision. It’s no less courageous than committing to a lifetime with one man or one woman. Yet this commitment is between your authentic self, and your pledge on how you will serve the world.

Don’t compromise yourself. You are all you’ve got. Janis Joplin

You might ask, how do I find that level of courage? The answer is practice and increased awareness. Do practice telling the truth to yourself about yourself. Make decisions and follow through on every one of them both large and small. Raise your awareness of all the options when deciding. Practice by telling people what you really think of their suggestions. Say no thank you, more often when that’s really what you want. By strengthening our commitment muscle on the little decisions we are more apt to be strong when it really counts.

Strength is a matter of the made-up mind. John Beecher

Here’s the kicker. We all are waffling on something. Our conditioning is to avoid conflict and we mistakenly think we can put off essential decisions. We cannot. We may think that we are can avoid committing by putting off deciding. But we’re fooling ourselves. What we really want is to stand up and follow-through.

What commitment do you most need to make today?