Do a Google search for best business startup advice and you will find it chock full of advice like: write a business plan, hire a good attorney and accountant, be sure you choose the right tax entity for your business and build a strong social network.
All of the above is stuff that you might need to take care of eventually but it’s the wrong business startup advice for the prospective entrepreneur who wants to start strong and last long.
When I was developing my first business six years before I became a business coach, I went the traditional route and it consisted of a lot of jumping through hoops held out by bankers, lawyers and accountants who were often afraid to take the entrepreneurial risk themselves.
Three Truths You Really Need to Know to Start a Business
1. Take a good hard look at the specific fears that are stopping you from making your move. They aren’t real. You’re more ready to start a business than you think you are because what you think is stopping you is a much smaller obstacle than you think it is. They usually boil down to being overly concerned with the opinion of others and with losing security that no employee really has anyway. The only certain security is created by calling your own shots while enjoying the freedom of building your own business. I offer a free Confidently Make the Leap strategy session to get really clear on your stopping blocks.
2. The marketplace rewards rare, authentic expression, so do not compromise. Instead follow your unique core makeup by starting a business that is developed in the way that only you can. Success and fulfillment comes sooner and more easily by creating a new business that is ideal for you, more so than it could ever come by copying a business created by another. The ideal business for you is an aligned match to your personal authentic makeup. Without that alignment, to succeed, you will unnecessarily have to use willpower instead of the easier path of eagerness and inspiration.
3. It’s not enough just to start a business doing what you love; you must also give your clients what they need by offering it in the way they want it. This requires personal research talking to those whom you want to serve. When your offer enters the conversation already going on in the mind of your ideal client then she knows that you care and understand her situation. That’s why it’s imperative to understand your distinct edge in the marketplace. When you do you can make your offer in a way that will elicit a strong emotional response from your best potential clients.
What will you do now?
Now that you know the truth about the best business startup advice what are you going to do about it? I have two suggestions.