Five Tools to Sharpen Your Authentic Edge

Your authentic edge is based on who you are, where you are in your business development and what you’ve experienced.  That edge drives your personal power.  It’s your natural positional advantage in the marketplace and you’ll struggle to the degree that you fail to exploit it.

When I first began following  small business owners on Twitter it appeared as though  everyone had a thriving online business.   A client also noticed this and asked, “Where are all the regular people?”

It matters little where anyone else is, even if they are further along in their business development.  Here’s what matters, are you exploiting your authentic edge?

An outside focus will dull your authentic edge by positioning you in the  reactionary hell of deadly comparisons.  Success comes from looking within to determine the purpose of your business and that purpose must have a whole lot of you in it.

Many contend that Walmart hurts small businesses, yet you’ll find thriving exceptions in every town.  News of a so-called global economic crisis permeates the airwaves, yet many one-woman and one-man shops are flourishing, right now.

When your eye is on the competition or the economy, it dumbs you down and dulls your true source of power. Your authentic edge is found within and keeping it sharp is essential to your business success.

Expressed Authenticity > Personal Confidence = Business Success

Greater confidence will help you to complete more often, risk more frequently, bounce back from mistakes more easily and kick more marketplace ass.

Since confidence comes from within how can we keep our edge sharp enough to act boldly?

Here are five tools to keep your edge razor sharp.  Ask yourself these questions, note the answers and feel your confidence build.

1). Passion

What do you really care about?  Are you sure?  Try this one.

If you woke up tomorrow morning and had all the time and money you could ever need, what would you still care enough about, to want to make a difference?

2). Willingness

Early in our business development we have more time to deliver exceptional one-on-one service.  Express your willingness to do so.  Those who are ahead of you in earnings or business development, just don’t have to give as much individual attention anymore.  You both can, but you have the edge because you will.

What’s the greatest value that you can offer right now, that the big guys can’t or won’t?

3). Empathy

When people know that you really get them, that understanding leads to connection.  I hope you’ve selected a business purpose that you’ve personally experienced or are experiencing.  If you’ve felt the same pain as your market then it’s easier to be real.   Molly Gordon writes about empathy as a powerful marketing strategy.

In which area do you really understand the pain of others because you’re there now or recently have been?  What’s working well for you that they may not yet know?

4). Imagination

We all unwittingly set our own limits.  We get to make all the rules in our own mini-empires.  You get to imagine a business that perfectly suits who you are.  When you hold yourself in high regard, you’ll build your business in a way that will ideally serve you.  By honoring who you are, you’ll also be in the best position to generously serve others well.

Specifically where do you need to rewrite the rules to expand opportunities?  In what area of your business objectives are you thinking way too small?

5). Practice

Is it truly authentic to practice so much that repetition creates mastery? Yes!  I like how Steve Pavlina explains Steven Covey’s habit of sharpening the saw.

Somehow we’ve gotten it into our heads that engaged authenticity should come easily.  It does for some and it doesn’t for others.  If you haven’t been blessed with an obvious natural talent, then you have been blessed with the necessity of honing the ones you have.   Steve Chandler thinks practice is the most powerful trick ever.

What strengths have you been afraid to express?  What natural talents scare the hell out of you?  If you practiced the same strength for one hour daily, how might that change your life?

I’m challenging you to sharpen your authentic edge beginning now. The latent advantage of authentic business building is that the owner remains eager to do the work.  When work is not a chore you’ll naturally be more productive and attractive to ideal clients.

Which tool do you need to use the most to sharpen your authentic edge?

I feel a definite bond with those of you who are building your business authentically.  I also admire those of you who want to start a small business built on a foundation of who you are.

Let’s connect on Twitter.

Double Your Income Next Year

What do you think about doubling your income next year? Have you considered the possibility? If not, you may have already set in stone, earning limits that you will not exceed. We act on what we think, not on what is. 

I don’t really deserve it bull” gets ingrained in our internal programming. If you want to throw that crap out and double your income next year, believe it. I’m telling you that you can and I’m certain that you deserve it. There are a number of ways in which you can look to double your income. However, whether you choose to start a new business, buy gold as an investment, or simply expand a company which you already own, none of this will happen if you don’t first believe that it can Here’s a great tool to adjust your earnings thermostat upwards.

God wants you to be rich. Economist, Paul Zane Pilzer

Not only that, it’s your duty to earn more because small businesses are in the best position to lead the way out of this global economic mess.

A central part of small business planning addresses how we make money. As self-employed, solopreneurs we get to decide how much money we make. No one else is in charge of this decision but us. Look in the mirror; the buck stops and flows right there.

Let’s pause a moment in gratitude for this incredible opportunity to call our own shots. Regardless of what business you’re in; we’re all in the moneymaking business.

An ideal business has an ideal cash flow and an ideal profit, so quit hiding behind all your money relationship issues. Read what Slade Roberson wrote about your relationship with money.

In order to get our money making shit together we need to get our business building shit together. You might think you only have a blog, but if you’ve even considered the possibility making money, what you really have is a business. You own a business. Businesses are created to serve all stakeholders, especially you.

So how are you going to double your income next year? At a minimum, you’ve got to do these three things.
1). Make a Fresh Start
2). Hit the Ground running
3). Work an Inspired Small Business Strategy

Make A Fresh Start

Delivering on a small business strategy requires fresh thinking so that our mindset increases possibilities and encourages new connections. We want to see things in new ways so that everything from our decisions to our actions is new and different from what produced previous results. Sometimes the best option is to wipe the damn slate clean and begin anew.

You might think I’m all talk about doubling your income. But I can also deliver.

If you’re tired of talking and have the balls to really make a fresh start, then you can enroll and show up this Friday and be challenged in this free phone class I’m facilitating. How to Make a Fresh Start Now

Hit the Ground Running

If you want to double your income next year, then now is the time to quit dreaming – quit planning – quit thinking – quit wondering and get off your butt and do something different today!

Momentum is energy gained by movement and it just doesn’t come from mere analyzing or planning. If you’ve read so far, you’ve got the kernel of a bold new idea forming right now.

You must act and act boldly for new business opportunities to appear. It’s not likely that you’ll double your money by working twice as hard.

You have an optimum path available to you right now and it’s that path that will make you rich. Yet that path is most likely to surface by way of bold action. Get moving now so you can see it, and then seize it boldly and quickly before doubt comes to visit.

Showing up confidently is essential to making more money. I’ve found that working a process of inspired massive action makes me feel the most confident.
If you first need to make a decision that you can stand behind, then consider this free class. How to Get Off the Fence, Drive Through the Fog of Uncertainty and Commit

Work an Inspired Small Business Strategy

You are taking the risk by building your business for you. This process works well if you are willing to work in your own name by virtue of your own uniqueness.

Increased compensation is your just reward. Feel good about that. As an entrepreneur you are creating value from an idea. Entrepreneurship is the most honorable profession because we pay the bills to make everything else possible. Without commerce, the exchange of money for business products and services, we would live in a very disorganized and boring world.

Come on now! You know you’ve been pumped up about your business ideas before. You know what original inspiration feels like. As a self-employed small business owner it’s time to treat your business like a business and bring your ideal business vision to life. Now is your time to connect that inspired energy to deliberately chosen strategic actions.

Decide on your inspired small business strategy by taking your vision and breaking it down into objectives. Then break those objectives down into projects, programs and strategic actions that are each designed to make the objectives manifest.

Now is the time to zoom in on the specifics. Here’s a simple process to work each objective.
1). Specifically what am I looking to accomplish?
2). What are all the actions I could take to accomplish this objective?
3). What measurable outcomes will prove that I’ve accomplished it?
4). Act, observe and adjust.
5). What worked well about taking these actions?
6). What adjustments can I make now to get better results?

Keep focused on your big picture vision, as a small business strategy. By all means, don’t sit on your ass. Read what Kathy Hendershot-Hurdat has to say about following through.

Money doesn’t solve money problems. Egbert Sukop

But it sure does a mighty fine job of lightening the load so we feel at ease.  Is now your time to double your income?