Five Essentials to Choosing the Right Business

"choosing the right business."How did you choose your business?  Did you choose it based on who you are or did you allow the circumstances and relationships in your life to choose it for you?

If you think you may have chosen incorrectly or if you haven’t even chosen yet – these five essentials will show you how to choose the right business.

I work with corporate employees who want to confidently quit their jobs and start a business.  Choosing a business that brings you alive is essential for your success but just doing what you love isn’t enough.

Just like the prospective entrepreneur who has yet to choose, existing business owners will benefit from knowing the five essentials for choosing the right business.

Existing business owners could be just one small adjustment away from success.  New business owners can start right the first time.

Money and clients are attracted to confident enthusiasm so both need a small business blueprint that inspires taking frequent action confidently and enthusiastically.

These five essential elements are not linear.  Instead imagine  a five sided pentagon of success.

  1. Sell the product or service that you are most eager to create. Eagerness leads to willingness which leads to action which leads to success. Eagerness is a natural response to authentic desire and only exists in the absence of fear.  Business can be a drag without natural eagerness.
  2. Work in your business on the activity that gives your deepest gladness. Deep gladness goes beyond love. Gladness is love with deep meaning.  What really matters to you matters because it is deeply aligned with your core makeup.  Isn’t it kind of stupid to start a business that doesn’t take into account the whims, talents and values of the founder?
  3. Start a business serving who and what you care about the most.  There is good reason for your experiences. Life is not a random event.  You’ve seen what you’ve seen and been though what you’ve experienced in order to give a damn about someone or something.  It’s time for you to take a stand and serve where you really care.
  4. Make a difference by giving customers the solutions that they most need.  In order for your business to thrive someone, somewhere has to really need what you’re selling.  There has to be some meat in your offer that someone is emotionally hungry for.  Quit talking about how you do what you do.  That’s too light of a meal.  Instead hit them hard with direct messages that speak to what they really need.
  5.  Finally offer your customers what they need in the way that they want it.  If you don’t meet them where they are they won’t recognize how much you can help.  Speak the language of those you are selling to.  Be strategic and smart by entering the conversation they are already having with themselves.  That’s how they want it.  They want it clear and understandable.

Eagerness, deep gladness and deep care enthusiastically served in a dish of what they need in the way they want it.  That’s the recipe for small business success.

So how many sides does your startup business pentagon have?  Without all five you aren’t really building a business that will last.  But you can change that.  You can choose to start a business that is right for you and for your clients.

Each month I offer five free strategy sessions to help prospective business owners get really clear on:

  • Understanding the person you need to be in order to make the leap.
  • Discovering the number one thing stopping you from starting
  • The right timing for you to make your move.
  • Identifying the next step that will give you the confidence to take the leap.
  • Exactly what you need to do next to make your move.

To claim your session send me an email  telling me why you want to be self-employed.

 

Business, Money & Authentic Success

What’s the key to earning money authentically? Authentic Abundance for me is more of an inner game than and outer action based game.

Earning money authentically means that you seek to be paid well for expressing who you are. If you don’t care about fulfillment and contribution in your work then just making money could be more about hard work and taking action.

Authentic abundance brings your core individuality into aligment with how you make money. It means that you care about the service you offer and about the people you serve. It means that your work is aligned with who you are.

Making money in a way that makes your heart sing is authentic abundance.

Money is attracted to two things: joyful enthusiasm and confidence.

I keep hearing from clients that they never have enough time to do everything that they fear they must do in order to be successful.

Startling realization$$$$ – One only has to act and do things enough to maintain a high level of confidence and enthusiasm because that’s what attracts money. Good enough is often good enough if YOU feel good about your efforts.

Money doesn’t necessarily come as a result of any one method or action but as a result of how a variety of actions make you feel. That’s the point of massive inspired action.  Abundance comes alongside of your actions because of the vibes you feel and emit.

What work inspires you to be most enthusiastic and confident while doing it?

It’s only the engagement of the most aligned work that always brings forth both confidence and enthusiasm. When your work fits you are fired up for it.  Eagerness and willingness to follow-through is not so much in question when you are fired up.

Making money authentically comes more readily, by being real, while taking meaningful, sincere action.

These things have worked for me:

1). Use marketing and selling methods that you are personally eager to engage in.  Do it your way.  Lead with your unique and natural strengths and preferences.

I have a current coaching client who never enjoyed in-person networking. She would often schedule 3-4 opportunities weekly on her calendar and then beat herself up because she only attended one of them. We made an agreement that she quit scheduling and attending networking events all together.  Her time has increased and her income has remained the same.

Why? It’s because she now honors herself by only engaging marketing that she is eager to do.

2). Sell products/services that you feel proud to talk about and inspired to market because you deeply care.

Which formula works best for you?

Inspiration + Eagerness = Willingness
Discipline + Avoidance = Resistance

3). You must have conversations to sell things. How can you create more conversations? You really only have two choices.

a). You must contact prospective clients with a direct phone call … or
b). Put together a combination of traditional and unique methods that you are eager to do.

Authentic abundance will start flowing for you when bring your heart into your marketing. To do so be sure to continually ask these focusing questions:

1). Whom do I care about serving the most?
2). How can I most effectively serve them in a way that brings me alive?
3). How can I give them what they need, to feel better about what they are doing or where they are going?
4). How can I give it to them in a way that they can recognize as something that they want?

I’d be honored to guide you to your authentic money-making success.  Delay no more.  Your heart wants you to come alive.

How To Make Your Idea A Real Business

I define a real business with two main qualifiers. One it’s authentic to you and two it pays you. Authentic business building is all about receiving money for providing value that fulfills you. That’s it.

As Steven Covey in his excellent book The Seven Habits of Highly Effective People shared – Begin with the end in mind and put first things first.

Habit 2: Begin with the End in Mind
Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.

Habit 3: Put First Things First
Planning, prioritizing, and executing your week’s tasks based on importance rather than urgency. Evaluating if your efforts exemplify your desired character values, propel you towards goals, and enrich the roles and relationships elaborated in Habit 2.

This may surprise you but the first thing in turning your idea into a business is not incorporating or figuring out how to file your taxes. It’s not ordering business cards or putting up a website.

These things are all necessary but distracting steps, that can dilute your energy and cause you to avoid taking action.

No one has ever been paid for getting ready to be in business.

You aren’t really in business until you have a customer.

Are there preliminary steps that you must take to develop your idea into a business? Yes there are but they do not have to take you months to accomplish and you don’t have to write a traditional business plan.

Getting started in real business building activity is more important than writing a plan you may or may not ever follow.

Yet a written summary of the business is an essential focusing tool. Just write out what your business idea is, explain the product or service, define who you will be selling to and what aspect of your product, service, delivery or business model gives you a unique edge in the marketplace.

After you do that – then get busy building your business. A good place to start is by asking, answering and acting on these five questions.

1). What can I do now to move this idea forward into a business.

2). What are the next 90, 60 and 30 day milestones to set and hit to prove that I am doing so?

3). What are the three toughest questions I could get from someone who is testing my commitment and the idea’s validity?

4). What are my most enthusiastic and confident responses to each question?

5). How can I put myself in front of potential clients or customers now so I’m having real conversations about my real business?

Do these things first and you will create clarity and progress.

Go direct to what you want. Take action to get it and before you know it – you’ll have a real business.

Exploiting Your Authentic Edge

Do you know your authentic edge in the marketplace? Are you exploiting it for maximum value? Your authentic edge is the value that only you can provide in the way that only you can provide it.

I’ve never understood or agreed with those who claim that everything has already been invented, thought up or created.  That belief dishonors your individuality and your unique purpose.

I believe that each of us has an authentic edge that is a combination individual identity, desires and meaning. That combo, when enthusiastically expressed, is your positional advantage in the marketplace.

So how can you best identify and cash in on your authentic edge? This previous post will help you sharpen your edge.

But the best way to identify it, is to boil it all the way down to its core value.  Blow away everything but the three drivers (identity, desires and meaning) and see what paths become apparent when all distractions are removed.

Less is more. Simplicity is more attractive than complexity.  In my experience, the more complex a situation – the longer it takes to change it.

It takes longer because it requires more thought.  Since we tend to over think important decisions, more thought almost always leads to even more thought and costly delay.

If you really want to make the most optimum decision and take confident action use the following formula.

Simplicity leads more swiftly to clarity. >

Clarity encourages decision. >

Decision leads to action. >

Action further clarifies. >

Authenticity increases the probability of your decision being the best decision you could make now.  When it’s your best possible decision, then you are going to be at your highest level of confidence while following through.

Trust yourself.  You know far more than you think you do.

Less is more.   I wonder if my coaching clients would be better served if the only thing I coached them on was how to best identify these three critical drivers?

Identity > Who you are
Desires > What you want
Meaning > What matters most to you

The combination of these three will point to an obvious decision and follow-through actions.  Work it and you’ll begin to see clearer paths.

We all have a major decision to make that we aren’t making.  The best way to make it, is to ask more powerful questions to drive your quest.

What decision once acted on, would best honor who I am, get what I most want and positively change what matters the most to me?

The answer will point you in the sure direction of your highest value, which is your authentic edge.  What’s your authentic edge?

On October 20, join me for this Free phone class  Micro Business Startup Success; together we’ll find the edge of your highest value.

You Are Enough

You’re smart enough, resilient enough and creative enough to follow-through and do what you are uniquely inspired to do.

If you think anything less about yourself, you believe uninvestigated thoughts that are limiting your capacity to act.

What matters most, is what you believe, about you.

Everyone Doesn’t Have To Love You

Seth Godin shares a powerful message today that makes a great marketing point.  Everyone doesn’t have to love you in order for you to succeed.

If you need the validation and acceptance and patronage of everyone you meet, you’ll get stuck, and soon.  Seth Godin

Everyone doesn’t need to love you or even understand you.  Don’t mix up your personal needs with your business needs.  Especially for self-employed one-man and one-woman shows, we are the business.  In marketing activities like self-promotion, the line can get awful blurry.

But our personal, emotional needs are just that, they’re personal.  It’s a good move to create some separation, at least in your own mind.

Don’t take business rejection personally. The marketplace is rejecting your offer not you.

Don’t get defensive when challenged. The marketplace is challenging the value of your business concept not your personal value.

For the people you came here to serve, you are more than enough.

Proof That God Cares

Does God care about your daily work?  I’ve joined a community of bloggers, Higher Calling Blogs who say yes.  I agree.

My proof is this.  God loves and wants only the best for all. That’s why you were gifted with unique individuality.  You were meant to uniquely express for the highest good of all.

Your special makeup is not some cruel joke.  You came here specially equipped to make a difference in a way that feeds your soul and serves humanity.

Anything less and you’re not even in the game.  Quit selling yourself short.  Express who you are and the right folks will support you.

Choose Your Champions Well

This is a special salute to Barbara Swafford, of Blogging Without a Blog, Barbara is a noble soul who believes in conversation, community and in carrying the flag of blogging.

Since 1997 Barbara has asked very good questions for bloggers to consider and respond. She’s a champion for bloggers and backs in up in word and deed. Go here to list your blog for free in the Blogging Without a Blog Registry