How To Make Your Idea A Real Business

I define a real business with two main qualifiers. One it’s authentic to you and two it pays you. Authentic business building is all about receiving money for providing value that fulfills you. That’s it.

As Steven Covey in his excellent book The Seven Habits of Highly Effective People shared – Begin with the end in mind and put first things first.

Habit 2: Begin with the End in Mind
Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.

Habit 3: Put First Things First
Planning, prioritizing, and executing your week’s tasks based on importance rather than urgency. Evaluating if your efforts exemplify your desired character values, propel you towards goals, and enrich the roles and relationships elaborated in Habit 2.

This may surprise you but the first thing in turning your idea into a business is not incorporating or figuring out how to file your taxes. It’s not ordering business cards or putting up a website.

These things are all necessary but distracting steps, that can dilute your energy and cause you to avoid taking action.

No one has ever been paid for getting ready to be in business.

You aren’t really in business until you have a customer.

Are there preliminary steps that you must take to develop your idea into a business? Yes there are but they do not have to take you months to accomplish and you don’t have to write a traditional business plan.

Getting started in real business building activity is more important than writing a plan you may or may not ever follow.

Yet a written summary of the business is an essential focusing tool. Just write out what your business idea is, explain the product or service, define who you will be selling to and what aspect of your product, service, delivery or business model gives you a unique edge in the marketplace.

After you do that – then get busy building your business. A good place to start is by asking, answering and acting on these five questions.

1). What can I do now to move this idea forward into a business.

2). What are the next 90, 60 and 30 day milestones to set and hit to prove that I am doing so?

3). What are the three toughest questions I could get from someone who is testing my commitment and the idea’s validity?

4). What are my most enthusiastic and confident responses to each question?

5). How can I put myself in front of potential clients or customers now so I’m having real conversations about my real business?

Do these things first and you will create clarity and progress.

Go direct to what you want. Take action to get it and before you know it – you’ll have a real business.

Top Ten Tips For Authentic Business StartUp Success

Can you really find authentic business startup success while being practical? Yes, it’s really the only way to be happy and make money.

If I had only 15 minutes to share the best business startup advice I tell you to use these tips as your guide.

1).  Starting your own business can be challenging so you can’t play small.  Don’t hold back or water down your desires. Go for the highest vision of what you can imagine, then you’ll have more energy and others will want to support you. Pioneers don’t compromise or conform. Business success comes from the energy of holding nothing back. Give it your all and prosper.

2). Hold a grand vision of what you want. See that vision daily. Get pumped if you can’t get pumped you’ve chosen too small. If I could wave the magic wand of outstanding success over you and your business, what would that look like? Imagine that. It’s the energy of how you feel and what you see that will carry you through the tough times.

3). Authentic business startup success does not usually happen without massive, inspired action. Learn the language of marketing and how to ask for what you want. Then ask boldly and often.

4). Try lots of stuff and smile when you fail.  If that traditional advertising campaign does not yield the results you expected, try something different — maybe an online advertising or social media campaign.  Love yourself for having the courage to make frequent mistakes. Mistake making is a normal part of the process. You will not succeed without missing the mark more often than not. Love yourself even more than you think is possible.

5). Place yourself compassionately in the shoes of your customers. Be vulnerable and connect. Be human and share how you are, like they are. Tell it like it is, authentically.

6). Enthusiastically love your work, yourself, your language, your marketing, your customers, your mistakes, your joy, your pain and your trials. Love it all deeply and completely. That’s the only way you’ll care enough to persist.

7). Hold frequent conversations. This is my best business startup advice. Conversations create opportunities. You’ll see things you couldn’t see previously, by listening and expressing authentically.

8). There is a deeper, purer river of meaningful service flowing within you and you must tap it in order to flourish and thrive. When faced with critical decision go deep within. Your heart knows the way. Your mind just wants to see what others will say.

9). Always look for the sunny side. It’s there. A new business startup will not succeed without sustained focus on what’s working well. Know, think about and talk about what you want. Leave the negativity to the nightly news. Only fools think and talk about what they don’t want. Park the self-judgment permanently.

10). Practice compassion, self-love and gratitude. Look for what you truly appreciate about yourself and your business. Be grateful and build on those.

When you want to get really clear on how to make the leap with confidence – apply here.