Traditional Business Startup Advice is Not the Advice You Most Need

Do a Google search for best business startup advice and you will find it chock full of advice like: write a business plan, hire a good attorney and accountant, be sure you choose the right tax entity for your business and build a strong social network.  business startup advice

All of the above is stuff that you might need to take care of eventually but it’s the wrong business startup advice for the prospective entrepreneur who wants to start strong and last long.

When I was developing my first business six years before I became a business coach, I went the traditional route and it consisted of a lot of jumping through hoops held out by bankers, lawyers and accountants who were often afraid to take the entrepreneurial risk themselves.

Three Truths You Really Need to Know to Start a Business

 

1. Take a good hard look at the specific fears that are stopping you from making your move.  They aren’t real. You’re more ready to start a business than you think you are because what you think is stopping you is a much smaller obstacle than you think it is. They usually boil down to being overly concerned with the opinion of others and with losing security that no employee really has anyway. The only certain security is created by calling your own shots while enjoying the freedom of building your own business. I offer a free Confidently Make the Leap strategy session to get really clear on your stopping blocks.

2. The marketplace rewards rare, authentic expression, so do not compromise. Instead follow your unique core makeup by starting a business that is developed in the way that only you can.  Success and fulfillment comes sooner and more easily by creating a new business that is ideal for you, more so than it could ever come by copying a business created by another.  The ideal business for you is an aligned match to your personal authentic makeup.  Without that alignment, to succeed, you will unnecessarily have to use willpower instead of the easier path of eagerness and inspiration.

3. It’s not enough just to start a business doing what you love; you must also give your clients what they need by offering it in the way they want it.  This requires personal research talking to those whom you want to serve. When your offer enters the conversation already going on in the mind of your ideal client then she knows that you care and understand her situation. That’s why it’s imperative to understand your distinct edge in the marketplace. When you do you can make your offer in a way that will elicit a strong emotional response from your best potential clients.

What will you do now?

Now that you know the truth about the best business startup advice what are you going to do about it?  I have two suggestions.  

  1. Request a complimentary strategy session from me here.
  2. Go to this Business Startup Guide.  On this page you’ll find 16 more business startup tips and 16 additional questions to boost your awareness so that you can increase the probability of seeing the best business idea for you.  

Making a Fresh Start

making a fresh startAn important part of your life or business is crying out for a fresh new start. There’s something magically freeing about wiping the slate clean and beginning new again – but we often waste that magic by stopping short of completion.

Some question their inherent capabilities after repeatedly failing to produce a desired result. Yet life coaching has taught me that there is nothing wrong with you, your capabilities or with starting over. What’s usually lacking is the faulty process that you’ve used. After this five-minute read you’ll know an effective process for making a fresh new start and successfully completing.

A fresh start comes ready made with fresh hope that this time things will turn out better and they will, if you’ll use this process that focuses your fresh start energy for maximum advantage.

You may have a fresh start any moment you choose, for this thing that we call ‘failure’ is not the falling down, but the staying down. Mary Pickford

Many folks attempt geographical fresh starts.  Others get excited with the newness of a fresh relationship.  Some get their kicks from cracking open a crisp new book.  At least half of us have started diets and exercise programs dozens of times. With every fresh start we blindly hope that this time will be different. By why should it? Making a fresh start alone doesn’t guarantee different results.

But increased awareness while working a different process will produce different results. The necessary ingredients are awareness, commitment, action, frequency, redemption and completion.  Answer the question(s) next to the ingredient to work this process.

1) Awareness. What part of my life would most benefit from a totally fresh start? What realizations have I come to from my previous attempts in this area? If I’ve truly learned these lessons, then what do I intend to do differently this time?

2) Commitment. Why is the decision to commit to this change the most important commitment I’m making this month? (If it’s not important enough to drive eager involvement for at least a month, then you may want to choose again.) Looking forward 30 days, how will I feel having successfully followed through to completion? Write out a celebratory script in full five-sense detail. If you aren’t really fired up on day one, it likely doesn’t have enough energy to sustain your focus.

3) Action. What are three small steps I can take in the next three days to jump start my momentum? Take them one-a-day over the next three days.

4) Frequency. That leaves 27 days, looking at where I want to be on day 30 and back planning, what are 14 possible actions I could take? Take one of these actions every other day. You can change the specific actions once you get going. But if you begin with a pool of actions to choose from you will have increased your probability of success significantly. Frequency is often the missing ingredient in a faulty process.

5) Redemption. We cannot go back in time but we can stop the energy drain of past mistakes by arriving at a place of higher self-regard. Redemption, in this case, is the act of fulfilling a pledge to ourselves that we’ve failed to fulfill previously. By making amends we repair our own self-esteem and prove that we are competent to life. What specific end result would be self-redeeming and make me very proud?

6) Completion. Here’s where you claim the prize (benefit of your main completion) for following through. Imagining this prize is what created the desire for a fresh new start in the beginning. Make sure that this prize is meaningful and valuable to you. What prize will enthusiastically hold my focus for 30 days?

There are no limits to the number of times you can start fresh. You can completely start anew over and over again. Inspiration doesn’t deplete itself. It’s a naturally renewing resource.

Come alive to your greater glory – commit to starting over today.
You can do it and you’ll be glad you did.