Five Essentials to Choosing the Right Business

"choosing the right business."How did you choose your business?  Did you choose it based on who you are or did you allow the circumstances and relationships in your life to choose it for you?

If you think you may have chosen incorrectly or if you haven’t even chosen yet – these five essentials will show you how to choose the right business.

I work with corporate employees who want to confidently quit their jobs and start a business.  Choosing a business that brings you alive is essential for your success but just doing what you love isn’t enough.

Just like the prospective entrepreneur who has yet to choose, existing business owners will benefit from knowing the five essentials for choosing the right business.

Existing business owners could be just one small adjustment away from success.  New business owners can start right the first time.

Money and clients are attracted to confident enthusiasm so both need a small business blueprint that inspires taking frequent action confidently and enthusiastically.

These five essential elements are not linear.  Instead imagine  a five sided pentagon of success.

  1. Sell the product or service that you are most eager to create. Eagerness leads to willingness which leads to action which leads to success. Eagerness is a natural response to authentic desire and only exists in the absence of fear.  Business can be a drag without natural eagerness.
  2. Work in your business on the activity that gives your deepest gladness. Deep gladness goes beyond love. Gladness is love with deep meaning.  What really matters to you matters because it is deeply aligned with your core makeup.  Isn’t it kind of stupid to start a business that doesn’t take into account the whims, talents and values of the founder?
  3. Start a business serving who and what you care about the most.  There is good reason for your experiences. Life is not a random event.  You’ve seen what you’ve seen and been though what you’ve experienced in order to give a damn about someone or something.  It’s time for you to take a stand and serve where you really care.
  4. Make a difference by giving customers the solutions that they most need.  In order for your business to thrive someone, somewhere has to really need what you’re selling.  There has to be some meat in your offer that someone is emotionally hungry for.  Quit talking about how you do what you do.  That’s too light of a meal.  Instead hit them hard with direct messages that speak to what they really need.
  5.  Finally offer your customers what they need in the way that they want it.  If you don’t meet them where they are they won’t recognize how much you can help.  Speak the language of those you are selling to.  Be strategic and smart by entering the conversation they are already having with themselves.  That’s how they want it.  They want it clear and understandable.

Eagerness, deep gladness and deep care enthusiastically served in a dish of what they need in the way they want it.  That’s the recipe for small business success.

So how many sides does your startup business pentagon have?  Without all five you aren’t really building a business that will last.  But you can change that.  You can choose to start a business that is right for you and for your clients.

Each month I offer five free strategy sessions to help prospective business owners get really clear on:

  • Understanding the person you need to be in order to make the leap.
  • Discovering the number one thing stopping you from starting
  • The right timing for you to make your move.
  • Identifying the next step that will give you the confidence to take the leap.
  • Exactly what you need to do next to make your move.

To claim your session send me an email  telling me why you want to be self-employed.

 

How To Make Your Idea A Real Business

I define a real business with two main qualifiers. One it’s authentic to you and two it pays you. Authentic business building is all about receiving money for providing value that fulfills you. That’s it.

As Steven Covey in his excellent book The Seven Habits of Highly Effective People shared – Begin with the end in mind and put first things first.

Habit 2: Begin with the End in Mind
Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.

Habit 3: Put First Things First
Planning, prioritizing, and executing your week’s tasks based on importance rather than urgency. Evaluating if your efforts exemplify your desired character values, propel you towards goals, and enrich the roles and relationships elaborated in Habit 2.

This may surprise you but the first thing in turning your idea into a business is not incorporating or figuring out how to file your taxes. It’s not ordering business cards or putting up a website.

These things are all necessary but distracting steps, that can dilute your energy and cause you to avoid taking action.

No one has ever been paid for getting ready to be in business.

You aren’t really in business until you have a customer.

Are there preliminary steps that you must take to develop your idea into a business? Yes there are but they do not have to take you months to accomplish and you don’t have to write a traditional business plan.

Getting started in real business building activity is more important than writing a plan you may or may not ever follow.

Yet a written summary of the business is an essential focusing tool. Just write out what your business idea is, explain the product or service, define who you will be selling to and what aspect of your product, service, delivery or business model gives you a unique edge in the marketplace.

After you do that – then get busy building your business. A good place to start is by asking, answering and acting on these five questions.

1). What can I do now to move this idea forward into a business.

2). What are the next 90, 60 and 30 day milestones to set and hit to prove that I am doing so?

3). What are the three toughest questions I could get from someone who is testing my commitment and the idea’s validity?

4). What are my most enthusiastic and confident responses to each question?

5). How can I put myself in front of potential clients or customers now so I’m having real conversations about my real business?

Do these things first and you will create clarity and progress.

Go direct to what you want. Take action to get it and before you know it – you’ll have a real business.

Seven Step Small Business Startup Checklist

To beat paralysis and get started on your authentic business you first need to master the inner game of business. What you’re thinking and feeling has direct impact on the actions you are or are not taking. Use this guide as a business startup list to be sure your head’s nailed on straight .

1. Exploit Your Authentic Edge

Your edge, or marketplace advantage, comes directly from your willingness to move into your authentic power. Authentic business building is the willingness to start and maintain a business strategically from your core makeup. The marketplace rewards authentic expression. Your small business idea came to you and that means that you are in the best position to make it happen. Trust your gut. Confidence attracts support and confidence increases in proportion to authentic engagement.

2. Slow and Small Is Better than Not at All

What the hell are you waiting for? Delay is costly – start, complete and sell one small project, product or service.

Speed and size of your initial success isn’t as important as progress. Part-time works, if it works for you. Create your own transition model and follow it.

Decide on your tolerance for risk and your need for a financial/emotional reserve. If you don’t fear shoestring business building – go for it. If you require more back up, secure that first. Decide what works for you and what you need to be your best.

3. Embrace Mistakes

Count on learning from your frequent mistakes. Let go of the illusion of building the perfect product, business or service. Accept the likelihood that you’ll screw up repeatedly and that’s what you are supposed to be doing in a brand new business.

Let the marketplace shine a light on necessary adjustments. It’s impossible to reach perfection in your own mind. Take your show on the road and evolve from customer feedback.

4. Stay Present – Visualize Success

The only place you can actually build your business is in the now. Always ask this question: “What am I looking to accomplish right now?” Work there – complete that.

If you must engage in future thinking, then decide to only do positive visioning. This means that you refuse to even contemplate any fearful future – or at least spend no more than a few seconds dwelling on fear before catching yourself and moving forward.

Fear of failure and fear of success can only exist if you feed them with fearful future thoughts. Become aware of your dominant thoughts and let go of anything limiting. What you think about comes about, so choose as if your business life depended on it.

5. Be a Merchant – Ask for the Money

If you intend to be a successful businessperson, you’ve got to get past any fear of asking for the order. You’ve got to start somewhere. Produce something small and ask someone to buy it.  Recent online advances make many business resources like merchant services much more affordable these days. Your fear about self-worth, like “who am I to be asking for this business,” fades, – once you’ve asked a few times.

6. Any Movement Works

Any strategic movement works because it creates a fresh perspective which is different from the one that keeps you stuck. The only wrong move is standing pat. “You can’t get there from here,” is only true if you’re not in motion. Fortune favors the bold – primarily because the bold are moving.

7. Be Inspired by Your What & Why

Too many budding entrepreneurs want to first “figure it all out”. That’s an illusion. You can’t “figure it all out,” before hand, in mind alone. Get out of your “how-to” directed mind and into you “what and why” inspired mind. What you want to build and your reasons for building it, will do far more to inspire you to action than a fruitless search for how-to. Once you commit and take action, your optimum “how-to” path appears, – as a result of your actions but not before them.

Which point do you need to focus on now?

Get all seven aligned and you’ll be primed for a successful small business launch.

Related Resources

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