I was engaged in some rapid channel changing and heard a speaker at the Michael Jackson memorial service telling Jackson’s children not to believe that their Dad was strange. Huh? This speaker meant well but you and I both know that Jackson was about as strange as one could be.
And his strangeness made him rich.
Being strange and having the courage to express your strangeness is a very good thing.
We tend to revere oddness and weird exceptionality in our celebrities but at the same time caution against standing out from the crowd.
But only good things can happen by being strange.
We need to embrace our strangeness, bring it forth and express it. In fact our strangeness is the business edge we’ve looking for.
Shopping malls make me want to puke. Their sameness is depressing.
How likely are you to want to do business with the most common, normal, regular, standard and usual option you can find?
Wouldn’t you rather invest in a relationship with someone astonishing, astounding, atypical, bizarre, curious, different, eccentric, exceptional, extraordinary, fantastic, far-out, marvelous, rare, remarkable, wonderful, or unheard of?
Expressed strangeness can be very good for business. I understand that many of you struggle declaring a niche. How about choosing a niche that spotlights your peculiarities?
Here are some of my most sincere wishes.
I wish that we could only fit in by standing out.
I wish it were forbidden to allow fear to stop you.
I wish it were illegal to settle for less than you could be or have.
I wish we were all encouraged to embrace our strangeness from cradle to grave.
Have you been holding back for fear of not fitting it?
We all fall prey to it in one way or another. I want to encourage you to celebrate your authentic strangeness.
If you’re self-employed, your strangeness could be the only thing that will save your ass.
But strangeness can be a shy, odd cousin who’s been kept in the basement far too long. You may have to coax it out gradually. Here are a few hints on how to invite your strangeness out.
1). What do you deeply care about, so much so that you’re willing to take a stand for it? Identify that and you’ll be better able to identify the specific strangeness that could give you your edge in the marketplace.
2). What eccentricities do you secretly admire about yourself? If you thought that your pot of gold were at the end of the rainbow of utter transparency – would you reveal yourself fully?
3). Where do you tend to say screw being cautious, push societal limits and take concepts to the extreme? Here’s where your big balls are found and we all know the glory that can be seized with a big set of balls. Don’t fret, if you can identify this extreme it’s a given that you have the strengths and capacity to pull it off.
4). What abnormalities are you curiously attracted to? Within this area of singular fascination could be the personal breakthrough you’ve been yearning for.
Your commonness is killing you. Being common is boring and unattractive. It’s hard for us to notice the normal you.
Please be your strange self and we’ll love you even more.
In your comment will you answer one of the questions above? I’ll get us going. Here’s my answer to number 3.
I tend to take authenticity to an extreme wildness. I abhor appropriateness because I think it’s boring conditioning. Thus I’ve been called too raw, too direct and even obnoxious. But I love my raw, fearless nature because it allows me to steadfastly champion my coaching clients who want to blaze trails of their own.