Too often the founders of start up businesses keep things to themselves for far too long. Without the willingness and ability to bounce ideas off the right people, would be entrepreneurs unnecessarily delay a successful business launch.
In 1999 I’d been coaching for a little more than a year and a prospective client was interviewing me to determine how well we might work together. I can still recall the conversation 10 years later, because Bob understood the value of paying for an objective truth.
Client Bob explaining, “I just want you to listen closely while I talk though my business challenges. That will be invaluable to me because you’ll be the only trusted person in my life without an agenda. My boss, my wife, my children and my co-workers all want something from me and thus they are all biased towards their own motivations. I just want you to listen and to occasionally give me a straight, unbiased opinion.”
Bob and I worked well together for over a year because my only agenda was his success as he defined it.
The Value of Objectivity
The straight up truth is very rare and extremely valuable for business start up success. Yet it can be challenging to get someone to tell it like they really see it.
Where do you get your totally unbiased, independent feedback?
Is your source truly objective or do they have a hidden agenda of their own?
Closeness is not always a good indicator of objectivity as this post on spousal support suggests. The closer one is to you the more difficult it is to remove their personal fears from the advice they offer. Often unwillingness to leads to diluted, sugarcoated advice.
Survival fears also heavily influence what’s shared. I’ve seen large organizations where everyone is afraid to tell the leader that he’s wearing no clothes.
Your Business Is Very Personal To You
You and your business start up ideas are separate. Yet being able to really hear feedback and receive it without getting defensive requires that the source of the feedback be skilled in communicating it.
Truth can be personally challenging to accept, especially when it comes from a close friend or relative.
You Get What You Pay For
Trust and confidence needs to be unquestionable. In matters of law we have no trouble hiring an attorney to present us with our options.
As a coach I am a fierce advocate for coaching because I’ve seen so many potential entrepreneurs die with their music still in them. Often the death of their initiative can be traced to fearful free advice offered by a friend or relative.
Paying for an environment conducive to start up success along with the trust and confidentiality that only a business coach can provide is essential when faced with crucial career and business start up decisions.
Consider your current source of business advice and ask these questions.
Can I be sure that they are putting my best interests first?
Have they demonstrated a capacity to tell the truth while at the same time unconditionally supporting my efforts?
Do I leave conversations feeling more inspired and much clearer about possibilities?
Am I inspired to confidence after these conversations because I’m now armed with methods to create what I want to create?
Coaching delivers all of this and much more.
Unbiased Feedback Presents Priorities
What’s the number one priority for any business?
Delivering a uniquely better product, profitably, to more clients. That’s it.
But so many start up entrepreneurs in the planning and pre-startup stage are working on everything but that. They’re spending weeks thinking about domain names, business names, tag lines, business plans, brochures, forms, etc, etc. etc.
Instead on concentrating on the main thing – a better service and happy clients.
Could straight up advice delivered in clearly supportive fashion be your missing link to start up success?
If you’d like to enjoy a truly stimulating exploratory conversation contact me to realize the possibilities. Explore shaking things out in the true spirit of brainstorming, championing, encouragement and unconditional support. Hire me as your coach.