What’s Your Main Thing?

Your main thing both grounds you and inspires you. istock_000005339131xsmall

Your main thing presents an opportunity for self-honor and personal integrity.

Your main thing must be something that you’d always defend when backed against the wall.

Your main thing emboldens you organically with natural confidence.

Your main thing is the core backbone of your business niche.

If you aren’t sure about your main thing then you may struggle in business.

Do not confuse the business function built around your main thing as your main thing.

My core business function, as a start up coach, is to guide clients through the process of discovering, validating and expressing their main thing in the form of a prosperous business.

But that’s not my main thing.

My main thing is championing uniqueness.Β  My main thing is encouraging you to express your authentic singularity.

The world needs you to express your magnificent unlikeness.

The independent nature of your makeup is the key to finding and profiting from your authentic sweet spot.

We want to know what makes you different.

We’ll pay you well for your distinctiveness.

What’s your main thing? If you know it will you honor us by sharing it here?

Have an idea for a business and your not sure if it will fly? Then join us for this free phone class, on July 15, to run your idea through the gauntlet.


  1. Chris Edgar | Purpose Power Coaching says:

    Thanks for this. My niche is productivity from a mindful perspective, but what I really want is just to bring peace into people’s lives and help them accept all aspects of themselves.
    .-= Chris Edgar | Purpose Power Coaching´s last blog ..10 Motivational Metal Masterpieces =-.

  2. Tom, your post made me laugh! Thanks for that πŸ™‚

    I have been working on my main thing for awhile now. I think the issue with me is that I was “too close” to it – I just couldn’t see it because the energy of it felt so familiar.

    My main thing is for me to inspire myself and others to lovingly grow and evolve through authentic soul-expression and conscious creation. I am living a conscious, creative life of passion, joy and abundance – and I’d love for everyone else to be as happy as me! πŸ™‚ I encourage this, business-wise, with my intuitive consultations, coaching and nature art. Eclectic, but I love it!

    It is amazing how one’s main thing corresponds so well with one’s soul-level energy realms of training (Soul Realignment consultation)! These energies are what we are here to express – our soul-purpose if you will. Our life purpose then become our ways of expressing these energies – our “main thing”…

    Tom, you’ve had one of these consultations done… Does your energy realm of training correspond, in your opinion, to your “main thing”? Mine is #4 Zadkiel – growth, creativity, manifestation, and #2 Raphael – love.

  3. I believe my main thing is to ignite kids to be amazed about their world, be inquizitive, and explore it and to kick teachers out of their rut so they teach in innovative ways.

  4. Hi Tom. “Bingo!” That’s how it feels when you find your uniqueness. You feel like a winner and you want to shout it out loud!

    You are writing about where I’m currently at with new developments in my life coaching business. I’m more strongly driven than ever to reveal my niche to myself so that I can reach out to the clients who are there… waiting to find me.

    How am I unique? There is a boldness in not “having” to be bold. In the listening. The silence. The acceptance. The being with Self just the way it is. I can see for some people how it would be a stretch to just “settle” and stop “trying” so hard. Myself included πŸ™‚
    .-= Davina´s last blog ..On the Edge of Being =-.

  5. Shamelle- TheEnhanceLife says:

    Thought provoking post..

    To be honest I have too many “main things”.. I probably need to focus more on one..
    .-= Shamelle- TheEnhanceLife´s last blog ..How Twitter Accidently Suspended My Account & How I Got It Activated In 2 Hours! =-.

  6. My main thing is getting results. It flows through me.
    .-= J.D. Meier´s last blog ..Find Your Unique 20 Percent Spike =-.

  7. Chris – Interesting peace through productivity. I can see the connection.

    Laurie – Stick with the kids. The teachers will wise up or not. I wouldn’t touch that teacher’s rut if I were you. It’s too deep.

    Shamelle – I agree. Select one and ride it for a week and see where that takes you. I also was a variety freak for far too long as I resisting niching my work. But now that I have I am still free to follow my wild goose chases but a lot more comfortably.

    Keena – Eclectic indeed but if that’s who you are and what you care about then the expression of it is up to you. I do not remember my reading in the detail that you do but it certainly is aligned.

    J.D. – Very cool and very valuable.

    Davina – Absolutely and you do gentle boldness very well.

  8. My problem has been lack of “main thing” because I want to save the world. But I think really my main thing is providing experiences that “bring you back to your senses”. That help you slow down and enjoy life as it is around you. Many people offer information, I always provide an experience to go with it. That way people actually “feel” what I’m talking about.

  9. I know my main thing and the ‘main’ reason by which it is supported. My frustration is I have failed to achieve goals so long I don’t know how to win. Worse yet, I know this frustration is just a mental block – as opposed to a literal disability. I guess at this stage, my main thing should be fixing this. Constructive comments?

  10. Hi Tom – I think my main thing is to encourage people to experience their aliveness (through experiencing my own) – or something
    .-= Robin´s last blog ..Counterclockwise, by Ellen Langer =-.

  11. That was a timely post, Tom. I feel like I’m still trying to figure it out. The reason I didn’t launch my business as I planned it was b/c I was still unsettled on the answer to this question. What is my main thing?

    I keep going back to the 4 values you had us pick out during the telecourse I took. Mine were: be imaginative, learn, inspire, and lead.

    I am a musician, there’s no doubt about that. And I’ve done some work, which is great. But so far the stuff I’ve done don’t incorporate all of those core values. I suppose I’m always imaginative and learning, but inspiring isn’t fully integrated and leading is virtually non-existent.

    I have identified core values and skills. Now the question is, how can I combine them to offer value, and how do I find people who want what I have?


  12. My main thing is authenticity – getting to the guts/core of something. Doing this with others is profoundly nourishing for me.

    The business built around it is an online course and some eBooks.

  13. “The world needs you to express your magnificent unlikeness. ”

    That’s similar to one of my tag lines on which I pound again and again – Sing your own song! Don’t follow the herd; be confident enough in your own abilities that you stand first alone…and then look behind to see who’s listening to you.
    .-= Barbara Ling, Virtual Coach´s last blog ..Easily Save Your Loved Ones From Being Horribly Scammed – Covert Angel Time! =-.

  14. My niche is building happiness at work. Too many people just put up with their crappy job. That’s why I love what you do. I don’t think entrepreneurship is for everyone, but for the ones that want to run their own business they should be reading this blog.
    .-= Karl Staib – Work Ha´s last blog ..Results are Only 1% of the Story =-.

  15. Stacey – I agree it is an uncommon value of yours to be able to
    stimulate the experiential side of your service. We all want to feel better and you have a knack of creating those possibilities.

    Marc – You seem to be very aware of your capacity and how you’ve been getting in your own way. That’s a huge first step because you have already “owned” what has been slowing your progress. I can recommend many effective jump-starts to movement. Read the posts on this blog under the Getting Unstuck category and then send me an email on where you are to Tom@CoreU.com – I’ll help you refine your apporach.

    Robin – I agree and you do a wonderful job of that at your blog. You also encourage us to oppen our eyes wide to consider alternative views that encourage that aliveness.

    Ari – Those indeed are two powerful questions and I believe you have them in the right order. I would keep questioning specifically around the inspiration because by fulfilling that value the leadership will happen as well. How does what you love to do inspire? What original beauty do you offer that others find inspiring? Keep rephraqsing these questions and look for the opening that really turns you on.

    Evan – Love it man. Nourishing is a great way to explain fulfillment because getting to the core actually feeds you. πŸ™‚ We have much in common here. My coaching website is http://coreu.com

    Barbara – Sing your own song indeed. That’s extremely fulfilling and the only way to live fully. I’m pleased that we are both cheering in the same vein. You’ll probably enjoy this post http://www.delightfulwork.com/business-startup/do-it-your-way/

    Karl – I am so pleased that you have decided to make happier and more delightful work places for those who don’t want to be their own boss. Between us we cover the world! πŸ™‚

  16. Katie West/The Levity Coach says:

    I LOVE your posts. They make me happy. Now that that’s out in the open…
    My main squeeze is to bring levity and buoyancy to people’s lives. I feel that if I am not or my clients are not feeling “lightness” and “freedom” than nothing else matters. I deeply believe that life is meant to be lived with a sense of levity.
    Also, I work with laughter and play as integral components to optimal personal and professional performance(which this is basically opposite of to our current societal paradigm)
    Hmmm..maybe it is like the quote from Shawshank Redemption
    “Get busy living or get busy dying.” I think that is our choice and I think I help people choose the living side.

    It took me forever to figure this out, years. But then, when I did, it was like a big 2×4 hitting me over the head (but in a nice way.)
    .-= Katie West/The Levity Coach´s last blog ..Introducing the β€œ15 minutes” series =-.

  17. Well, my real main thing is the love for my family.

    And secondly my music, writing songs really lets me be unique. How many songs about someone having had a wedgie on her wedding day do you come across? Probably not too many in the run of your day. (Or life.) πŸ™‚
    .-= Jannie Funster´s last blog ..Why we usually eat at home =-.

  18. Trey - Swollen Thumb Entertainment says:

    Hi Tom,

    My main thing is the act of creation. I love to create things out of a blank slate, and bring them to life. Whether it be a blog post from a blinking cursor, a song from a clicking metronome, or a drawing from a blank piece of paper, this is what motivates me. The act of creation falls under all of the guidelines that you set above, and is what I want to build my business around.

    I already knew all of that, but your post made me more confident about this belief. Thanks a lot for this! πŸ™‚
    .-= Trey – Swollen Thumb Entertainment´s last blog ..Twittley, A Blogger’s Best Friend =-.

  19. My main attributes are kindness and love –
    my focus right now is my health and energy
    my outlet is writing
    .-= Patricia´s last blog ..Understanding Agenda For a New Economy ~ David Korten =-.

  20. Katie – Thank you, that makes me feel good to know that I make the Levity Coach happy. πŸ™‚ I love your main thing. We all need to lighten up!

    Jannie – I don’t know many wedgie songs period. πŸ™‚ You keep doing your thing. Your originality inspires all of us.

    Patricia – You always know your focus and that is a very powerful place to be.

    Trey – Thank you man. Confidence rules and I love that you are such an open creator. It’s the act itself that inspires you. Very cool.

Speak Your Mind